Social marketing means exploiting the commercial marketing techniques to
influence the behavior of the target audience. Government, non-profit
institutions and private companies are engaged in a variety of social marketing
projects in Bangladesh. Since the independence of Bangladeshi range of
organizations are practicing social marketing techniques to solve social
problems. This study attempts to find out the factors that are important for the
success of social marketing in Bangladesh. The researchers have used factor
analysis to decompose the variables into four meaningful factors and regression
analysis to find out the effect of those variables on the success of social
marketing. Results of the analysis show that benefit of the project, product,
promotion and monitoring the implementation of the project are significantly
and positively correlated with the success of social marketing
