Publication:
Challenges to practice corporate social responsibility
Challenges to practice corporate social responsibility
Date
2012-02
Authors
Md. Tareq Hossain
Chamhuri Siwar
Mazlin Mokhtar
Mohd Fauzi Mohd Jani
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Volume Title
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Research Projects
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Abstract
In today’s competitive business environment, corporate social responsibility has
been emerged as a prominent concept. The concept has been much debated among
the classical scholars (Friedman, 1962) and the modern scholars (Carroll, 1998).
However, none of the scholars looks on the challenges involved in practicing
Corporate Social Responsibility. This research revealed the critical challenges
involved in practicing CSR using survey data collected from large corporations and
small enterprises.
Description
Keywords
Corporate social responsibility,
Challenges,
Corporate executives and Malaysia