The Moderating Effect of Innovation Capability on The Innovation Performance Relationship: A Conceptual Framework

Researchers have indicated surge of interest on seeking clarification for higher improvement in organizations' innovation performance. The scholarly articles highlighted that market orientation, total quality management and supply chain integration are considered the most valuable asset within organizations' operations. Empirical findings, however, reiterate on the inconclusive impacts of negative, positive and no impacts on the firms' innovation performance relationship. In pursuance of addressing this research gap, this paper postulates on the conceptual framework discussing the moderating effect of innovation capability on the synergy between market orientation, total quality management and supply chain integration on innovation performance. It underlines that the effectiveness of innovation performance's antecedents can be improved through direct or indirect applications of innovation capability. In summary, the critical analyses discover in this research will improve the existing information on the domain of market orientation, total quality management, supply chain integration, innovation capability and innovation performance as well as providing references for investigation in other countries.