This study examines the moderating effect of perceived benefit on the
relationship between attitude and actual purchase. Mall intercept survey was
used to collect data from six various states in Malaysia. A total of 473
respondents (about 82%) completed and returned the questionnaire. A seven
point likert scale was used to measure responses. The data were analyzed using
Partial Least Squares (PLS) path modeling (Ringle, Wende& Becker, 2015). The
path coefficient results supported the direct influence of intention on actual
buying. Similarly, the findings reveal that perceived risk does not moderate the
relationship between product safety and buying intention.
