Geographical information technology is one of the top most techniques for handling
and managing the world wide business issues including customer lifetime value on
the geographical based environment. In fact, visualizing the lifetime value of
customer, specifically hypermarket's customer is important to determine the most
profitable customer's to the business as well as strategic important for estimating
how long life the customers will engage and doing transaction with the business.
Besides that, others kind of technology, as well as financial iriformation systems,
retailing information systems, decision support systems, .and so on are fail and
unable to visualize clearly on how these lifetime value 'alive and acting' in the real
marketplace. Critically, in perspective of multicultural societies just like Malaysia,
visualizing customer lifetime value of multicultural customers are potentially as
become strategic issues because it has major influence on certain aspects of current
and future prospect of the business. In addition, although some of information
technology has ability to visualize factors for prospecting customer lifetime value,
however, it still unable to visualizing the real situation of customer's in the platform
of geographical marketplace. Thus, this paper is purposely for reviews some of
geographical iriformation technology approach and model that be potential to
handle the issues of customer lifetime value in the geographical marketplace.
Moreover, understanding the advantages and disadvantages geographical
information technology approach and model are practically important to
strengthening the past and current methods of visualizing customer lifetime value on
the ground place. At the end, suggestion was made on how to improvise the
performance of visualizing the customer lifetime value for application of Malaysia
multicultural geographical marketplace.
