Creativity and innovation in any organization are vital to its successful performance. Innovate a product have to consists of many different process of design. The flow of design such as identifying the problem of the product, determining the objective of the research, identifying the customer needs, undergoing survey and analysis data to get the list of metrics. Besides that, house of quality and concept generation will help the research to get know whether the design is full fill the customer needs or not. Concept testing will help to identify the final concept selection. Modelling of the final concept can help to show the target marketing to give their own response on this research. Customer needs can help to make the product undergo further improvement.
