Wan Norsyafawati W. Muhamad Radzi
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Wan Norsyafawati W. Muhamad Radzi
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Wan Norsyafawati, W. Muhamad Radzi
Alternative Name
Muhd. Radzi, W. Norsyafawati W.
Muhamad Radzi, W. Wan Norsyafawati
Muhamad Radzi, Wan Norsyafawati W.
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Scopus Author ID
57201718135

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  • Publication
    The importance of the intangible heritage as brand image of UNESCO: A case study from heritage sites (Penang, Malaysia)
    ( 2020-03-01)
    Rashid, Intan Maizura Abd
    ;
    Nur Syuhadah Kamaruddin
    ;
    Hassan S.
    ;
    Samah I.H.A.
    ;
    Wan Norsyafawati W. Muhamad Radzi
    The study purposes to investigate tourists’ perception on intangible heritage as brand image of UNESCO awarded of heritage sites as an activity for holiday that will help tourism development growth. It is generally true that the Intangible Heritage as a factor of developing national and cultural identity and promoting, is the consideration of the UNESCO specifying in the promotion of culture and tourism, thereby creating tourism demand. The tourist offer of Penang, Malaysia includes intangible cultural heritage which is diffidently and incompetently presented and interpreted. The recognized branding theory and behavior theory was used as the main theoretical framework to explore tourists’ perceptions toward identify intangible heritage as brand image that will contribute to tourism industry. Its aim is to highlight the importance of intangible heritage as a factor involved in creating the serious mass of the contemporarily understood cultural tourism products which can significantly enrich the desirability of the tourist offer of Malaysia. Questionnaire surveys used as main data collection methods included with 1,000 respondents participated in this research. Results indicate that visitors were interested differently when determining to visit heritage sites and contribute to tourism growth. Lastly, overall brand attitudes as intangible heritage were identified as key brand image associations toward heritage destinations and contributes to tourism growth of Penang, Malaysia.
      1  28
  • Publication
    A Survey on Intention to Use e-Wallet Among University Students in UniMAP
    ( 2024-06-07)
    Mohd Affendi Ahmad Pozin
    ;
    Wan Norsyafawati W. Muhamad Radzi
    ;
    Atikah Nor Johari
    ;
    Siti Nor Junita Mohd Radzi
    ;
    Yan W.W.
    In this study, we look at what makes people want to utilise a digital wallet when making a purchase. A total of 327 questionnaires were filled out, allowing researchers to test hypotheses about the relationship between respondents' opinions of e-wallets' utility, simplicity of use, security, and trustworthiness. The result was found that the factors had a significant and positive relationship with the intention to use e-wallet. Nevertheless, a student prioritises the item they want to purchase and spends their e-wallet in limited of budget. The likelihood that a student will use an electronic wallet does not vary significantly with either age or gender. However, the framework presented here aims to alleviate existing consumer worries and make e-wallets useful for everyone.
      2