Ummi Naiemah Saraih
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Preferred name
Ummi Naiemah Saraih
Official Name
Ummi Naiemah, Saraih
Main Affiliation
Scopus Author ID
57191197363
Researcher ID
AAL-7846-2021

Research Output
Now showing 1 - 5 of 5
  • Publication
    Leading towards the students’ career development and career intentions through using multidimensional soft skills in the digital age
    (Emerald Publishing Ltd., 2023)
    Naimatullah Shah
    ;
    Safia Bano
    ;
    Ummi Naiemah Saraih
    ;
    Nadia A. Abdelmegeed Abdelwahed
    ;
    Bahadur Ali Soomro
    Purpose: In the digital age, the development of students’ career intentions requires serious concentration since these are associated with the students’ future employment and, ultimately, their survival. This study attempted to demonstrate in Pakistan’s Higher Educational Institutes (HEIs) the role of soft skills towards the students' career development (CD) and their future career intentions (CI). Design/methodology/approach: In this study, the researchers used a quantitative approach and a questionnaire to collect the data from the surveyed participants. Finally, the researchers based this study’s findings on 392 useable samples. Findings: By employing the structural equation model (SEM), this study’s findings show that soft skills, such as Creative Self-Efficacy (CSE), Problem-Solving Confidence (PSC) and Teamwork (TW) have a positive and significant effect on CD and CI. However, while Critical thinking and Creativity (CRC) has a positive and significant effect on CD, it has no effect on CI. In addition, this study’s findings confirm, also, that CD has a positive and significant effect on CI. Practical implications: This study’s findings assist policymakers and university administrators to understand the importance of soft skills in creating CD and CI. These promote the development of employability skills and fulfill its part in preparing graduates for the unpredictable job market. This study’s findings help, also, to develop logical reasoning in making decisions and in dealing with complex organizational issues. Originality/value: In a practical way, in Pakistan, this study’s findings confirm the role of soft skills towards students' CD and CI.
  • Publication
    Effect of institutional support and entrepreneurial knowledge on women’s entrepreneurial self-efficacy and venture performance in a developing country
    (Emerald, 2022)
    Nadia Abdelhamid Abdelmegeed Abdelwahed
    ;
    Bahadur Ali Soomro
    ;
    Naimatullah Shah
    ;
    Ummi Naiemah Saraih
    Women’s entrepreneurship has become an essential movement in developing economies and is accepted in all working areas. This study aims to propose the effect of institutional support (IS) and entrepreneurial knowledge (ENK) on women’s entrepreneurial self-efficacy (WESE) and venture performance (VP) in a developing country, namely, Pakistan. Design/methodology/approach: The constructive theoretical framework comprises of an extensive review of current literature. In this study, the researchers used a deductive approach that used cross-sectional data collected through women entrepreneurs completing a questionnaire. Consequently, this study comprised 324 usable samples. Findings: The structural equation model reveals that formal institutional support (FIS), informal institutional support (IFIS) and ENK have a positive and significant effect on WESE that is concerned with the VP. Finally, WESE is a potent construct that mediates the association between FIS, IFIS, ENK and VP. Practical implications: This study’s findings provide policymakers and government with guidance so that, by providing entrepreneurship and technical courses to develop more entrepreneurial self-efficacy, they focus more on women’s entrepreneurship. Ultimately, this improves VP. Finally, this study’s findings would provide guidelines for allocating financial assistance or funds for women. By using these funds, they can start their businesses to tackle miserable conditions, i.e. poverty and unemployment. Originality/value: This study’s findings help to support the creation of self-employment opportunities and starting a business to improve well-being and socioeconomic conditions.
  • Publication
    The role of digital technology and digital innovation towards firm performance in a digital economy
    ( 2023)
    Naimatullah Shah
    ;
    Abdul Wahid Zehri
    ;
    Ummi Naiemah Saraih
    ;
    Nadia A. Abdelmegeed Abdelwahed
    ;
    Bahadur Ali Soomro
    PurposeIn this study, the researchers explored the roles played by digital technologies and digital innovation (DI) in Pakistan's Information, Communication and Technology (ICT) companies' firm performance (FP).Design/methodology/approachThe researchers used a quantitative study to gather cross-sectional data from employees working in Pakistan's ICT companies. The authors based this study's findings on 396 valid samples.FindingsThe structural equation modeling (SEM) findings underline that digital capability (DC), digital orientation (DO) and digital transformation (DT) have positive and significant effects on DI and FP. Moreover, there is a positive and significant relationship between DI and FP. Finally, DI mediates DC's, DO's and DT's associations with FP.Practical implicationsBy committing to embracing new digital technologies and updating existing DCs to become innovation leaders and to improve FP, the findings will help sectors to take advantage of developing digital technologies and the trend toward digitalization. The results are also valuable for policymakers when considering if SMEs should be provided with more money for the digital up-skilling of their employees. Finally, this study's findings enrich the depth of literature about companies' use of digital technologies.Originality/valueThis study's empirical findings confirm the roles played by DC, DO and DT in improving DI and FP in a developing country such as Pakistan.
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  • Publication
    Going green with the green market and green innovation: building the connection between green entrepreneurship and sustainable development
    (Emerald Publishing, 2023)
    Bahadur Ali Soomro
    ;
    Nisren Farouk Moawad
    ;
    Ummi Naiemah Saraih
    ;
    Nadia A. Abdelmageed Abedelwahed
    ;
    Naimatullah Shah
    Purpose: This study aims to explore the role of the green market (GM) and green innovation (GI) towards green entrepreneurship (GE) and sustainable development (SD). Design/methodology/approach: Based on cross-sectional data, the researchers used quantitative methods in this study to confirm the conceptual framework. The researchers used a questionnaire to collect the data obtained from Pakistan's knowledge-based companies (KBCs). In total, the researchers used 192 usable samples to deliver the findings. Findings: The researchers used structural equation modeling (SEM) to ensure the model's fitness and as a basis for this study's hypotheses. The findings highlight that the GM factors, such as green product (GP), green design (GD), green supply chain (GSC) and green production (GPN) have a positive and significant effect GM factors, such as on both GE and SD. Further, GI is, also, a significant predictor of GE and SD. Finally, this study's findings show that GE has a predictive role of towards SD. Practical implications: This study's findings create a source of attention for individuals to preserve the GM's natural resources. Further, mainly in developing contexts like Pakistan, the addition of the GI factor and the GM towards GE and SD contribute to the depth of the existing literature. Originality/value: By integrating factors, such as innovation toward GE and SD, this study's findings provide an original contribution to the empirical evidence.
  • Publication
    The achievement of sustainable development and business success through rational management decision-making in a circular economy
    (Emerald Publishing, 2023)
    Naimatullah Shah
    ;
    Mitho Khan Bhatti
    ;
    Ummi Naiemah Saraih
    ;
    Nadia A. Abdelmegeed Abdelwahed
    ;
    Bahadur Ali Soomro
    Purpose: This study aims to explore sustainable development and business success (BS) through decision-making (DM) in Pakistan’s circular economy. Design/methodology/approach: This is a co-relational study in which the researchers used cross-sectional data collected from the managers of Pakistan’s manufacturing industries. Accordingly, the authors based this study’s findings on 373 valid samples. Findings: This study’s structural equation modeling results reveal that DM has a positive and significant effect on sustainable development, which comprises competitiveness, business performance enhancement, flexibility, customer satisfaction and technology development. Moreover, DM positively and significantly affects BS. Practical implications: This study’s findings support sustainable development, strengthen the socioeconomic conditions and bring about the industries’ well-being through DM. In addition, these findings demonstrate the need for the circular economy to tackle industrial challenges and simultaneously open up economic and environmental growth opportunities for society. Originality/value: This study offers the original contribution from a circular economy perspective; there needs to be more empirical evidence among managers of manufacturing industries. Besides, this study provides DM’s role in achieving sustainable development in the presence of BS, which has disappeared in an integrated way, particularly in a circular context.