Najuwa Mohd Nasir
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Preferred name
Najuwa Mohd Nasir
Official Name
Najuwa Mohd, Nasir
Alternative Name
Nasir, Najuwa Mohd
Nasir, Najuwa
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Scopus Author ID
57191249779
Researcher ID
IMZ-6808-2023

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  • Publication
    Economic factors affecting tourism industry in Malaysia
    ( 2023-06-12)
    Borhanordin A.H.
    ;
    Rashid I.M.A.
    ;
    Hussin H.
    ;
    Roni M.
    ;
    Shafiai S.
    ;
    Najuwa Mohd Nasir
    ;
    Rahman S.A.
    ;
    Mohammad Harith Amlus
    ;
    Elsiefy E.
    Malaysia have many cultural heritage sites that become attractions for the development of tourism and technology. This study aims to determine whether tax, exchange rate, unemployment rate, and energy use in Malaysia could affect the tourism sector. Although gross domestic product (GDP) could be used to replace human development in monitoring economic progress and human well-being in relation to tourism, this definition is narrow and focuses on the economic side, and ignores social and cultural factors. The results show that the known relationship could act as a guide for policymakers in achieving greater social and cultural development in order to encourage growth. The methodology employed in this study appears to be very useful for policymakers in developing new approaches to improving the various factors influencing Malaysia's regional and global tourism industry demand for the upcoming Visit Malaysia Year 2020. In addition, the study provided well-considered policies to increase long-term improvements in the tourism, exchange rate, and service sectors through effective resource management and intelligent resource usage in the tourism industry.
      44  5
  • Publication
    The impact of the intangible heritage model on tourism performance in Malaysia
    ( 2023-06-12)
    Najuwa Mohd Nasir
    ;
    Rashid I.M.A.
    ;
    Noorazeela Zainol Abidin
    ;
    Borhanordin A.H.
    ;
    Roni M.
    ;
    Hussin H.
    ;
    Shafiai S.
    ;
    Mohammad Harith Amlus
    ;
    Elsiefy E.
    The growing concern of tourism performance has been widely discussed at national level. This issue is important because it reflect on the economic growth in Malaysia. Through the Tourism NKEA (National Key Economic Area), collaborative efforts between the Ministry of Tourism and Culture, other Government agencies and the private sectors are crucial to secure Malaysia's position as leading tourist destination and achieves the country's target at 36 million tourists' arrival and RM 168 billion in receipt by 2020. The target set under NKEA through the 21 National Ecotourism Action Plan. Given the importance role of tourism in the economy and the potential benefit from it, there is a need to make sure that the tourism industry remains both environmentally and economically sustainable. In ensuring sustainability of the industry, protection of cultural heritage is of foremost importance. Furthermore, sustainable heritage tourism development has become an important criterion in attracting tourist. In this sense, heritage tourism works as capable of fulling such requirements. Thus, through this research project, the establishment of new heritage model on tourist's expectation and perception such as intangible heritage, tangible heritage, tourists' spending behaviour, heritage as brand identity and tourism application will adapt to investigate tourism sector performance in Malaysia.
      20  2