Muhammad Asyraf Mohd Kassim
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Preferred name
Muhammad Asyraf Mohd Kassim
Official Name
Muhammad Asyraf, Mohd Kassim
Alternative Name
Asyraf, Muhammad
Mohamed Kassim, Muhammad Asyraf
Kassim, Muhammad Asyraf Mohd
Main Affiliation
Scopus Author ID
57191410039
Researcher ID
AAE-3270-2020

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  • Publication
    Purchase intention on cars among Malaysian in the central region of Malaysia
    ( 2022-10)
    Aidil Hanafi
    ;
    Wan Mashumi Wan Mustafa
    ;
    Muhammad Asyraf Mohd Kassim
    ;
    Muhammad Safizal Abdullah
    ;
    Nurshahirah Salehuddin
    Profits are necessary for the survival of every business in the world. However, it may be difficult if the company is unable to attract new customers or meet their demands, particularly in a competitive market dominated by vehicle businesses that may rely on monthly sales to survive. Therefore, it is vital to determine the elements that influence vehicle transportation purchase intention. To this end, this study utilised a quantitative approach and questionnaires were sent to residents in Malaysia's central region. Successfully gathered 381 questionnaires, which were distributed to the respondents. Analyses were performed using Statistical Package for the Social Sciences (SPSS) software and Smart Partial Least Square (PLS) software. Demographic analysis was executed by using SPSS and Smart PLS to test the measurement and structural model. Various variables were analysed, including customers’ belief, product quality, brand information, and customers’ perception, that might influence purchase intention. According to the study's findings, customers’ beliefs, brand information, and customers’ perception had a substantial positive relationship with purchase intention. Explanation of the current research offers substantial theoretical and practical value and ideas for increasing vehicle company clients and sales.
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