Ahmad Hifzurrahman Ridzuan
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Preferred name
Ahmad Hifzurrahman Ridzuan
Official Name
Ahmad Hifzurrahman, Ridzuan
Alternative Name
Ridzuan, Ahmad Hifzurrahman
Ridzuan, A.
Main Affiliation
Scopus Author ID
58286979100

Research Output
Now showing 1 - 2 of 2
  • Publication
    Applying diffusion of innovation theory and Unified Theory of Acceptance and Use of Technology (UTAUT) on farmers’ use of communication technology
    ( 2016)
    Ahmad Fahmi Mahamood
    ;
    Rosli Mohammed
    ;
    Mohd Khairie Ahmad
    ;
    Ahmad Hifzurrahman Bin Ridzuan
    ;
    Mohamad Rezal Hamzah
    ;
    Shuhairimi Abdullah
    ;
    Hayrol Azril Shaffril
    The study is focused on the use of communication technology in agricultural development. It is inevitable for the farmers to utilise the communication technology, which is a well known innovation, in order to get hold of various agricultural information that could help them to heighten the quality and quantity of agricultural products. Innovation is the implementation of ideas, products, practices, and services that adds the value to individuals (Rogers, 2003). The Malaysian farmers are merely way behind in terms of utilizing communication technology, which have prompted the researchers to look at this phenomenon in greater depth. The aim of this study is to help more farmers to use communication technology, henceforth naturally increases the number of knowledgeable and informative farmers. Based on Diffusion of Innovation Theory and Unified Theory of Acceptance and Use of Techology (UTAUT), this study observes the effectiveness of the combination of these two theories specifically on the use of communication technology among farmers. The construct of innovation characteristics includes relative advantages, compatibility, trialibility, complexity, and observability, whereas the construct of technology acceptance includes effort expectation, performance expectations, social influence, and facilitating situation. A total of 398 malaysian farmers were involved in this study as the respondents. The result shows that the use of communications technology such as interactive media and social media, can largely be utilised by the farmers, as the use and the acceptance of communication technology have increased. A linear regression test has shown the effect on the Diffusion of Innovation Theory and UTAUT is at 10.2 variance changes. Thus, the combined use of these 2 theories suits effectively to be the foundation to investigate the use of the communication technology among farmers. This model can be improved or further modified for future research to identify other factors that could play a role in the use and acceptance of innovation, especially among farmers.
      4  21
  • Publication
    Soft skills definition: perceptions of students taking co-curricular courses at UniMAP
    (Universiti Malaysia Perlis (UniMAP), 2010-11-12)
    Ahmad Fahmi Mahamood
    ;
    Ahmad Hifzurrahman Ridzuan
    ;
    Noor Asliza Abdul Rahim
    ;
    Wan Salha Yusof
    Kajian ini dijalankan khusus bagi mengetahui tentang persepsi definisi kemahiran insaniah dan elemen-elemen yang berkaitan di kalangan para pelajar kursus ko-kurikulum, UniMAP semester satu sesi akademik 2010/2011.This study was conducted specifically to find out about the perception and definition of soft skills and other related elements among the students taking co-curricular courses at UniMAP for 2010/2011 academic session, semester 1. Kaedah kajian yang digunakan adalah melalui tinjauan kaji selidik dan temubual. The methodologies used are survey and interviews. Seramai 270 orang bilangan pelajar kursus ko-kurikulum telah dipilih sebagai responden kajian. A total of 270 students of the cocurriculum courses were selected as respondents. Hasil kajian mendapati sebahagian besar responden berpandangan kemahiran insaniah adalah merupakan kemahiran komunikasi, nilai-nilai murni, sahsiah diri, perhubungan yang baik, jatidiri, ciri-ciri kepemimpinan dan ketrampilan diri. The study found that most respondents view soft skills as communication skills, values, moral self, good communication, integrity, leadership characteristics and personal skills.Turut dikenalpasti dan dibincangkan di dalam kajian ini ialah faktor-faktor yang menjadi punca kegagalan para graduan untuk menempatkan diri mereka di organisasi setelah tamat pengajian. Also identified and discussed in this study are the factors that cause thefailureof thegraduates to placethemselves in any organization after graduation.
      1  6