Now showing 1 - 4 of 4
  • Publication
    Identifying Real Estate Buyer's Feedback on Three-Dimensional Mock-Up Model Among House Buyers in Malaysia
    Marketing communications are intended to convey messages or information to target users. In today's competitive business environment, products and services companies need to make sure that the communications they use are effective as consumers are made up of many features that have different perspectives and feedback. However, there is almost no specific study in this regard that focuses on the housing sector. Therefore, the aim of this research is to study the real estate buyers' response towards the marketing communications process and the marketing communication channels which are used in the housing industry in marketing the real estate property. A set of survey questions will be used in conjunction with a three-dimensional mock-up housing model in collecting the response from the real estate buyers in Malaysia. The data collection will be conducted through social media platforms where the convenience of non-probability sampling method is used in this study to obtain the real estate buyer's feedback. This study uses a quantitative method of survey to collect the data. The study data will be analysed using SPSS (Statistical package for the social sciences) software. The expectation of this study is to support the research literature on marketing communications in general as well as the real estate sector, in addition to provide guidance for real estate developers to improve their marketing communications, thus protecting the social interests of home buyers.
  • Publication
    The Effect of NaOH Concentration on Palm Oil Boiler Ash (POBA) based Geopolymer Artificial Aggregate
    Industrial wastes or by-products can be used to create artificial aggregates. Solid waste created by the palm oil industry is a significant environmental problem that requires immediate and long-term solutions. The optimal ratio of geopolymer-based palm oil boiler ash (POBA) aggregate in terms of specific gravity, water absorption, and aggregate impact value was explored in this work. Because of its high percentages of silica oxide (SiO2) and aluminium oxide (Al2O3), POBA was chosen as the primary precursor for the geopolymer (Al2O3). The POBA aggregate with the lowest specific gravity was 1.662, while all of the geopolymer-based POBA aggregates had specific gravities below 2. The geopolymer-based POBA aggregate absorbs more water than the natural aggregate. The aggregate effect value for sodium hydroxide concentrations (6M, 8M, 10M, 12M, 14M) is less than 30%, which is considered strong.
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  • Publication
    The ProPerTies of Ground GranulaTed BlasT furnace slaG liGhTweiGhT aGGreGaTe (Gla) aT Various Molar raTio and iTs aPPlicaTion in concreTe
    ( 2023-01-01) ;
    Hassan M.A.
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    ; ;
    Ariffin M.A.M.
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    ;
    Hao D.L.C.
    The effects of supplementary cementitious materials (SCM) on the characteristics and internal structure of synthetic aggregate made from ground granulated blast furnace slag are investigated in this study (GGBS). Due to its high pozzolanic activity, GGBS was shown to be superior to other SCM materials, enhancing both the strength and durability of synthetic aggregate. Because sintering uses a lot of energy and generates a lot of pollutants, using a cold-bonded approach to make low density lightweight aggregates is particularly significant from an economic and environmental standpoint. Thus, the utilisation of ground granulated blast furnace slag (GGBS) as a substitute material in the production of green artificial lightweight aggregate (GLA) using the cold bonding method was discussed in this work. Admixtures of ADVA Cast 203 and Hydrogen Peroxide were utilised to improve the quality of GLA at various molar ratios. The freshly extracted GLA was then evaluated for specific gravity, water absorption, aggregate impact, and aggregate crushing in order to determine the optimal proportion blend. As a result, the overall findings offer great application potential in the development of concrete (GCLA). It has been determined that aggregates with a toughness of 14.6% and a hardness of 15.9% are robust. The compressive strength test found that the GCLA has a high strength lightweight concrete of 37.19 MPa and a density of 1845.74 kg/m3. The porous features developed inside the internal structure of GLA have led to GCLA’s less weight compared to conventional concrete.
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  • Publication
    Investigation of influence factors and surface treatment on palm oil boiler ash (POBA) based geopolymer artificial aggregate: Impregnation vs. coating method
    ( 2023-05-01)
    Ling D.C.H.
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    ; ; ;
    Chaiprapa J.
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    Phan V.T.A.
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    Mohamed R.
    ;
    Aziz I.H.
    Producing man-made aggregates from industrial waste or biomass is feasible. Solid waste from the palm oil industry is a significant environmental problem requiring both immediate and long-term solutions. This study investigated the effect of influence factors of palm oil boiler ash (POBA)-based geopolymer aggregate based on its physico-mechanical, thermal, and characterization properties. The cold-bonding method was chosen due to its lower energy consumption. All POBA-based geopolymer aggregates had specific gravities below 2.0, classifying them as lightweight aggregates. Some ratios provide aggregate impact values (AIV) that are less than 30% and are characterised as strong aggregates. The overall thermal conductivity obtained from the POBA-based geopolymer is 0.161–0.243 W/m.K. The optimum ratio of POBA-based geopolymer aggregate microstructure had a denser and more complex structure. The high water absorption of the POBA-based geopolymer aggregate necessitated the development of additional surface treatment techniques, including vacuum impregnation and coating. The vacuum impregnation process with geopolymer enhanced aggregate characteristics. Microstructure analysis indicated that geopolymer had filled the voids and strengthen the matrix, as proven through Micro-XRF analysis. The properties of concrete made with treated POBA-based geopolymer aggregate can be used as a structural application.
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