Nur Syuhadah Kamaruddin
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Nur Syuhadah Kamaruddin
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Nur Syuhadah, Kamaruddin
Alternative Name
Kamaruddin, Nur Syuhadah
Kamaruddin, Nur Syuhada
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Scopus Author ID
57216041421

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Properties and tribological evaluation of graphene and fullerene nanoparticles as additives in oil lubrication

2023 , Muhammad Hazman bin Sharuddin , Mohd Hafis Sulaiman , Nur Syuhadah Kamaruddin , Aishah Najiah Dahnel , Nor Farah Huda Abd Halim , Mohd Ridzuan Mohd Jamir , Ahmad Majdi Abdul-Rani

In this study, SAE-0W20 engine oil was mixed with graphene and fullerene nanoparticles. The goal of this study was to evaluate and compare the effects of different carbon nanoparticles on the thermal, rheological, and tribological properties of engine oil, such as thermal degradation, viscosity, friction, and wear. Using a two-step process, graphene and fullerene nanostructures were dispersed in low-viscosity SAE-0W20 engine oil at a concentration of 0.05 wt.%. The friction and wear characteristics were evaluated in a customized cylindrical block-on-ring tribology test according to the ASTM G77 standard. Graphene and fullerene nanoparticles protect contact surfaces by forming a very thin protective film between moving mechanical parts thus resulting in wear and friction reduction. The results showed graphene nanoparticles have improved significantly the tribological performance of SAE-0W20 engine oil.

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Understanding variation of social accounting and accountability: A comparative case within social enterprise

2023-04-24 , Ibrahim S. , Nur Syuhadah Kamaruddin , Norshahrizan Nordin , Samah I.H.B.A. , Rashid I.M.A.

Social enterprises are a burgeoning sector which can make a contribution to the country's socio economic well-being. Numerous social organisations actively promote social values in society and address social accounting issues. Despite having a substantial impact on society, their path to measure and expand their implications is highly problematic and setbacks. This study explores how the implementation of accounting value and implementation of social accounting, particularly in reporting practices within the social enterprise. Within qualitative case study comparatively, we investigated through interviews and triangulated with documentation issues related to expectations and integration of social accounting. Three social enterprises were chosen as a case organisation and analysed using thematic analysis. The findings of our study suggested that the social enterprise tends to implement social accounting in practice. Interestingly accounting value includes reliability, comparability and transparency were less implemented in their daily activities. Also, they lacked accounting experience and practitioner within their sector. The main contribution of this study is to suggest an improvement of the governance role of social accounting as the growth of the sectors become prominent.

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The importance of the intangible heritage as brand image of UNESCO: A case study from heritage sites (Penang, Malaysia)

2020-03-01 , Rashid, Intan Maizura Abd , Nur Syuhadah Kamaruddin , Hassan S. , Samah I.H.A. , Wan Norsyafawati W. Muhamad Radzi

The study purposes to investigate tourists’ perception on intangible heritage as brand image of UNESCO awarded of heritage sites as an activity for holiday that will help tourism development growth. It is generally true that the Intangible Heritage as a factor of developing national and cultural identity and promoting, is the consideration of the UNESCO specifying in the promotion of culture and tourism, thereby creating tourism demand. The tourist offer of Penang, Malaysia includes intangible cultural heritage which is diffidently and incompetently presented and interpreted. The recognized branding theory and behavior theory was used as the main theoretical framework to explore tourists’ perceptions toward identify intangible heritage as brand image that will contribute to tourism industry. Its aim is to highlight the importance of intangible heritage as a factor involved in creating the serious mass of the contemporarily understood cultural tourism products which can significantly enrich the desirability of the tourist offer of Malaysia. Questionnaire surveys used as main data collection methods included with 1,000 respondents participated in this research. Results indicate that visitors were interested differently when determining to visit heritage sites and contribute to tourism growth. Lastly, overall brand attitudes as intangible heritage were identified as key brand image associations toward heritage destinations and contributes to tourism growth of Penang, Malaysia.

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A study on employees resistance to change in managing organization: a case study of public and private sector in Perlis

2023 , Nur Syuhadah Kamaruddin , Norshahrizan Nordin , Suraiya Ibrahim , S. M. S. Izwaan , M. Marniati

This research study is implemented to identify the problems faced by employees that bring of resistance to change in private and public organizations. The objection made by employees is the main obstacles for organization to improve their performance and achieve the goals of company. This study involves number of factors that have been chosen from the previous studies as the components of resistance to change among employees. This study will touch on some factors that contributing to this problem such as employee behaviour, organization culture and employee perception. The research method used in this study is the quantitative research design by using questionnaire that will be distributed to 100 of respondent from the public and private sector in the state of Perlis. The analysis that conducted in this study includes correlation analysis, regression analysis and cross tabulation analysis to investigate the relationship between the selected variables to achieve the research objectives. From the study, the result showed the variables involved such as employees behaviour and organization culture are not having a strong influence to the causes of resistance to change but the employees perception has a strong influence to the causes of employee's resistance to change that would be run by the organization. This study is important and helpful to provide a guideline for the local organization to plan the change management in nowadays and for the future organization.

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Examining the impacts of social media to non-financial performance of SMEs in Malaysia

2024-06 , Aidil Hanafi Amirrudin , Raziff Jamaluddin , Nur Syuhadah Kamaruddin , Nurshahirah Salehuddin

Small and Medium-Sized Enterprises (SMEs) were first observed in Malaysia during the 1990s, coinciding with the establishment of a government-led organisation aimed at providing assistance to small businesses in addressing both financial and non-financial challenges. Currently, a considerable number of entrepreneurs are endeavouring to broaden the scope of their enterprises within this particular market. SMEs also play a significant role in driving market innovation, thereby potentially fostering the creativity of marketers. Therefore, it can be argued that the economic growth and development of nations may be contingent upon the contributions made by SMEs. As a consequence of this factor, the nation's employment rate is augmented due to the multitude of employment opportunities offered by SMEs. However, in order to expand the scope of a SMEs, it is imperative for each enterprise to adopt and integrate new technological advancements, such as the utilisation of social media platforms. In contemporary times, social

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Optimization of multiple quality characteristics for injection moulded polyamide helical gear via integration of Taguchi method and Grey relational analysis

2020 , Nik Mizamzul Mehat , H Md Noor , Nur Syuhadah Kamaruddin

Considering the great importance of injection moulding in plastic gear manufacturing, it is momentous to effectively control all the influential factors in the plastic injection moulding industry to improve the quality characteristics of the final gear part. As plastic materials exhibit extremely convoluted properties, the complexity of the injection moulding process makes it very challenging to attain the desired gear part properties. Since the intricate injection moulding process produces a wide range of parts with complex shapes within very narrow limits of tolerances, requires a great effort in order to keep the quality characteristics of moulded gears under control. In fact, the optimum properties of the plastic material cannot be achieved even with the most innovative part and mould design, and become meaningless without optimized processing parameters during the gear manufacturing. Therefore, the aim of this study is to propose the integration of Taguchi method/Grey relational analysis optimization approach in designing the gear part, setting up processing parameters, and selecting a suitable material for a helical gear via numerical simulation. The findings implied that an experimental design based on the integration of numerical simulation and Taguchi/Grey relational analysis is capable to enhance the multi-quality characteristic of the helical gear.

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Application of ant colony optimization (ACO) algorithm in the short rute search for completing travelling problem (TP)

2020-11-02 , Mutiawati M. , Nelly , Julinawati Suanda , Nur Syuhadah Kamaruddin

Travelling in the community has become a lifestyle. Factors that become obstacles in every travelling activity include determining the destination. In this process, the traveler needs a short route. The Ant Colony algorithm is one of the heuristic methods for finding the right solution in a discrete optimization problem. The purpose of this study is to apply the workings of the Ant Colony Optimization algorithm in Travelling Problem. The information needed is information related to a location between cities and route planning for destination locations. The distance calculation is done by summing the initial distance to the end of the trip and calculating the cost of fuel. ACO has been applied to find optimal solutions to the Travelling Salesman Problem, by giving a number of n points.

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An internal and external factors affecting customer loyalty: a case study of fast food industry in Kulim, Kedah

2023 , Nur Syuhadah Kamaruddin , Norshahrizan Nordin , Suraiya Ibrahim , S. M. S. Izwaan , Marniati Marniati

Malaysia is one of the countries which show the largest household budget spending in food. Fast food industries which operating in Malaysia, having a rapidly expanding and balanced growth for the past few years. It is very convenience to the busy lifestyles. McDonald is the highest leading fast food brand among the food and beverages. It is the most successful fast food chain in the world. McDonald's was originated in California, USA in 1954. It has been the most recognized brand in the world. McDonald's has successfully established more than 30,000 franchising in 119 countries. McDonald's also enhancing its brand image through the social activities and sponsorship of special events sports such as sponsorship for the Champions League Football. Based on the results, the highest mean is Satisfaction which has 3.6614 mean and 0.53362 for standard deviation. The lowest mean is Customer Loyalty whereby the mean is 3.1980 and for the standard deviation is 0.78547. It tells that each business should show the primary focus to the customers because they are the source of income for a company. Furthermore, the fast food business is necessary to create customer loyalty for long term endurance in the market. This research includes the factors that affect the customer loyalty towards the McDonald's. The respondents are among 100 customers' who dine in Kulim McDonald's. This study is aimed to examine the internal and external factors affect customer loyalty. This can craft loyalty customers to their business. Customer's loyalty is an important element for a company or business to generate profit and maintain sustainability in the market. Loyal customers are the customer who purchase the company's products and services and maintains the positive assertiveness towards the service provider. Loyalty is also considered as long term pledge which involves the repeated benefaction and favorable point of view.

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Determinants of unmet need at working area of health centre Peukan Bada Aceh Besar in 2019

2020-11-02 , Safitri F. , Kana I. , Julinawati Suanda , Nur Syuhadah Kamaruddin

Unmet need is a multidimensional problem and will not only be a cause of population explosion but can also affect the high maternal mortality rate (MMR) in Indonesia. The percentage of national unmet need itself in 2015 was 14.87%. Unmet need in the province of Aceh amounted to 14.25% and with a percentage of the incidence in Aceh Besar as much (16.28%). The purpose of this study was to determinants of unmet need at working area of Puskesmas Peukan Bada Aceh Besar in 2019. This type of research is analytic with cross sectional approach. The research was carried out on 10th until 30th June 2019 in at working area of Puskesmas Peukan Bada Aceh Besar. Sampling by purposive sampling with a sample of 32 people. The research instrument used a questionnaire and data collection techniques by interview. Analysis of data by univariate, bivariate and multivariate methods. The results of the bivariate analysis obtained determinants of age (p=0.000 OR=27.00), education (p=0.002 OR=17.00), knowledge (p=0.018 OR=7.93), number of children (p=0.002), husband support (p=0.006 OR=12.60) and health workers role (p=0.002 OR=18.00). The results of multivariate analysis found that the most dominant factor was health workers' role (OR=11.379). It can be concluded that there is a relationship between age, education, knowledge, number of children, husband's support, and the role of health workers with the Unmet need events at working area of Puskesmas Peukan Bada Aceh Besar. It is expected that health workers can provide more education to the community in the form of family planning health education, so as to reduce the number of unmet need events.

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The Influence of Quality Value and Social Value on Intention to Purchase Sportswear Among Youth in Perlis, Malaysia

2024-06-07 , Nurfareena Zahari , Izzuddin Zulkifli , Suraiya Ibrahim , Mohd Sofian Mohammad Rosbi , Nur Syuhadah Kamaruddin , Badrul Azmi Abdul Holed

The market for sportswear continues to be one of the most competitive in the fashion industry. Sales of sportswear in both developed and developing countries have been increasing. People today are more health- and style-conscious than ever before, therefore sportswear is often considered appropriate for use both on and off the pitch. Although there is a sizable market for sportswear, not much is known about how consumers' values affect their decisions to buy athletic apparel. In order to better understand how quality and social value affect young people's propensity to buy sportswear in Perlis, Malaysia, this study sets out to do just that. Descriptive Analysis, Reliability Analysis, the results of a survey administered to 254 students at secondary schools in and around Perlis were analysed using Factor Analysis and Regression Analysis. According to the data, young people in Perlis don't consider price or quality while making purchases of athletic gear. For sportswear, however, social value plays a much larger role in determining purchase intent. As a result, the findings encourage sportswear fashion marketers to develop campaigns that emphasise social value above quality value in order to boost the purchase intention of young customers in Malaysia.

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