Nur Soleha Abdul Rahim
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Preferred name
Nur Soleha Abdul Rahim
Official Name
Nur Soleha, Abdul Rahim
Alternative Name
Abdul Rahim, N. S.
Rahim, N. S.A.
Rahim, Nur Soleha Abdul
Main Affiliation
Scopus Author ID
57223345382

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  • Publication
    The Influence of Augmented Reality on Purchase Intention in the Housing Industry
    ( 2023-01-01)
    Fazdliel Aswad Ibrahim
    ;
    Boying W.
    ;
    Nur Soleha Abdul Rahim
    ;
    Mohd Shafiei M.W.
    ;
    Zainol N.Z.
    Rapid emergence of technology communication has demanded the business organization to adapt with the most optimal marketing approach to ensure long-term survival in the modern business environment. Research on technologies adaptation in relation to marketing were conducted in various sectors in order to study the marketing communication channels in persuading targeted customers to purchase the selling products or utilize the services offered in the market. In contrast, the advancement of technology was not thoroughly harnessed by the property sector, which lagged in adopting the innovative marketing approach to promote their selling house. Accordingly, this research is aimed at investigating the effect of marketing communication channels via the adoption of AR to encourage the intention to purchase among the targeted house buyers. A total of 130 booklets of survey forms were distributed using the self-administered method along with the prompt material of housing design in AR applications. In return, 100 booklets of survey forms were received. As a result, the findings indicated that AR application as a marketing communication channel has an impact on the intention to purchase among potential house buyers. It is expected that AR technologies would create a new norm with extraordinary modification and advancement to promote housing projects and provide guidance to the developer. This initiative is able to improve their marketing communication, thus attracting house buyers based on their interests.
  • Publication
    Identifying Real Estate Buyer's Feedback on Three-Dimensional Mock-Up Model Among House Buyers in Malaysia
    ( 2024-04-19)
    Fazdliel Aswad Ibrahim
    ;
    Hang Y.H.
    ;
    Shafiei M.W.M.
    ;
    Rafiza Abd Razak
    ;
    Nur Soleha Abdul Rahim
    ;
    Norsyakilah Romeli
    Marketing communications are intended to convey messages or information to target users. In today's competitive business environment, products and services companies need to make sure that the communications they use are effective as consumers are made up of many features that have different perspectives and feedback. However, there is almost no specific study in this regard that focuses on the housing sector. Therefore, the aim of this research is to study the real estate buyers' response towards the marketing communications process and the marketing communication channels which are used in the housing industry in marketing the real estate property. A set of survey questions will be used in conjunction with a three-dimensional mock-up housing model in collecting the response from the real estate buyers in Malaysia. The data collection will be conducted through social media platforms where the convenience of non-probability sampling method is used in this study to obtain the real estate buyer's feedback. This study uses a quantitative method of survey to collect the data. The study data will be analysed using SPSS (Statistical package for the social sciences) software. The expectation of this study is to support the research literature on marketing communications in general as well as the real estate sector, in addition to provide guidance for real estate developers to improve their marketing communications, thus protecting the social interests of home buyers.
  • Publication
    The Contractors' Perception on the Development of Green Building Projects in Penang
    ( 2023-01-01)
    Nur Soleha Abdul Rahim
    ;
    Rahman B.A.
    ;
    Fazdliel Aswad Ibrahim
    ;
    Nurfadzillah Ishak
    ;
    Afizah Ayob
    A strategy to lessen the substantial effects of the building development on the environment, society, and economy is green construction. However, despite the positive effects of green buildings on society, numerous market hurdles prevent the growth of green buildings, particularly in Malaysia. This happens because of the lack of awareness regarding the development of green buildings. Therefore, this study aims to explore the contractor perception of the development of green building projects in Penang. A set of questionnaire survey was distributed among eighty-three (83) contractors representing construction organizations in Penang. The analysis showed that the contractors mostly agreed with the benefits of green building, indicating that the respondents are aware of green building. The results shows that financial factor with mean value of 4.66 is the main factor hampering the development of green buildings, followed by law and regulation factor (x ., = 4.60) and quality factor (x ., = 4.54). Besides, most of the respondents also agreed that improving the professional knowledge among contractors (x ., = 4.70) will encourage the development of green buildings. Immediate action should be taken on the strategy either from their sides or from other authorities. Overall, this research provides insight into the perception of the development of green building projects among contractors, which can increase awareness on green building and contributing to a better environment.
  • Publication
    Building Information Modelling (BIM) Application as Risk Mitigation Strategies in Building Refurbishment Project Life Cycle
    ( 2023-01-01)
    Nurfadzillah Ishak
    ;
    Muhammad Azizi Azizan
    ;
    Fazdliel Aswad Ibrahim
    ;
    Nur Soleha Abdul Rahim
    ;
    Zawawi E.M.A.
    ;
    Anuar N.H.K.
    ;
    Shohime N.S.
    Towards the implementation of inclusive sustainable cities development as one of the Sustainable Development Goals, the imbalance ratio of existing buildings to new construction became overwhelming challenges. Therefore, refurbishment of existing buildings is considered the possible solution to minimizes the environmental impact and upgrading the performance of an existing building to meet new requirements. However, building refurbishment is well-known as a project that comprehends riskier compared to new building projects which lead to limited applicability in current risk management implementation. Thus, in line with an era of digitization construction of the fourth industrial revolution (IR 4.0), the traditional risk management needs improvement from a manual basis to magnifying efficiency using integration of Building Information Modelling (BIM) application. BIM is defined as an advanced technology that assists construction players to produce, communicate, and analyse building models by providing visual tools and a set of data. Therefore, the objective of this research is to identify the potential building refurbishment risk categories and to determine the most critical project lifecycle phase in implementing the BIM applications in order to mitigate the potential building refurbishment project risk. Also, to discover the relationship strength between these two variables. The quantitative method is applied by using a questionnaire form to the certified BIM experts. This research contributes a solid understanding and useful guideline for future practice reference and improvement within the Building Refurbishment Project.
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