Effect of quality of research, technology transfer, intellectual property, continue venture innovation, and industrial partner on new technology commercialization

The product commercialization requires industrial to play significant role and this new wave of industrial innovations requires early integration of science, technology, and manufacturing to achieve world-class product and services in Malaysia. Most commercialization efforts have failed due to the lack of connectivity between industry and academia. The main objective of the study is to develop effective commercialization model which will capture good practices and guidelines for the new technology commercialization and facilitation towards effective development of Malaysian research product marketability. The commercialization concept among academician in Malaysia public universities toward new product commercialization and other chosen constructs applicable to this research. Several efforts on commercialization engagement approaches among academician in Malaysia public universities to give a clear understand of the main problem of this research. PLS-SEM was deployed for the evaluation and validation of the proposed user acceptance model. The model validation and conclusions were made from empirical results of the PLS-SEM. The sampling method used was convenient sampling by choosing expertise by profiling form from questionnaire. The participants were chosen from the pool of experts and the popular champions in both new technology production and commercialization were chosen and we identified them by looking at a long-running profile of experts in this field. The academic and industrial experts with long time experience and works were identified from among 1000 pure academic and academic with industrial experience in Malaysian local universities. The study selected expert from universities due to their larger volume of publications and IP development in new technology compared to other experts in Malaysia and moreover, the above participants are both local and international participant were selected due to their vase knowledge in the field. The finding of the study implied that all variables such as quality of research, intellectual property, technology transfer, industrial partner and continue venture innovation have a significant influence on commercialization of new technology in Malaysia public university.