Pengaruh etika kerja Islam, norma subjektif dan tingkah laku beretika dikalangan pemilik perniagaan perusahaan kecil dan sederhana di Malaysia:peranan efikasi kendiri sebagai moderator

Self-efficacy strong relationship with Islamic work ethic and subjective norms as well as ethical behavior in small and medium enterprise (SME) business users. Therefore, this study is to find the relationship between Islamic work ethics and subjective norms related to ethical behavior and self-efficacy as a moderation variable in SME business users in Malaysia. In addition, this study also aims to identify Islamic work ethic and subjective norms and moderate self-efficacy on ethical behavior based on demographic factors known as organizational age, educational status, number of employees, business sector. This research uses quantitative methods conducted through methods using questionnaires as instruments to obtain data from respondents. The selection of respondents in each selected cluster in the state with many numbers in Perak (Northern Cluster), Kelantan (Eastern Cluster), Selangor (Western Cluster) and Johor (Southern Cluster) is a total of 356 people throughout peninsular Malaysia. Ethical behavioral instruments provided by Bucar (2003) are used to measure the ethical behavior of business owners. In addition, Islamic work ethic instruments (Ali, 1992), certain subjective norms by (Ajzen, 1991) and self-efficacy are measured by adapting the instruments used Parker's (1998), use of self-efficacy scale (RBS broad self-efficacy RBSE). The value of the significant regression coefficient (β) is based on the value of t which is obtained through the bootstrap process simultaneously using SmartPLS 2.0 software. The findings of this study indicate an important relationship in Islamic work ethics, subjective norms and self-efficacy as a moderating variable on the ethical behavior of SME business owners in Malaysia. The results of the regression coefficient analysis (β) show that all relationships that require relationships are positive for ethical behavior. Islamic work ethics, subjective norms directly affect ethical behavior among SME business owners and selfefficacy as indirect variables. Therefore, it is suggested that SME business users adopt Islamic work ethic in business and subjective norms that also have ethical behavior. In addition, high self-efficacy of users who are more confident in every behavior exhibited. In conclusion, this study produces an important theoretical framework to show Islamic work ethic, subjective norms and self-efficacy as a moderator on the ethical behavior of SME business owners in Malaysia.