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Halal tourism with the family: destination – local islands of the Maldives

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dc.contributor.author Khairul Akmaliah Adham
dc.contributor.author Nadiah Mahmad Nasir
dc.contributor.author Nur Sa’adah Muhamad
dc.contributor.author Saida Farhanah Sarkam
dc.contributor.author Raudha Md Ramli
dc.date.accessioned 2026-02-02T03:45:36Z
dc.date.available 2026-02-02T03:45:36Z
dc.date.issued 2025-01
dc.description.abstract Purpose: This study aims to investigate the attributes of halal tourism with family members by exploring the experiences of Muslims who had travelled with their families to the local islands of the Maldives. This country was chosen as the context of the study as it is a destination with a fully Muslim population, which served as a normative context for studying halal tourism. Design/methodology/approach: A basic qualitative design was adopted as the research methodology, with the data collected through in-depth interviews with the selected Muslim families. Findings: Nine emergent themes unique to the context of halal tourism with family members extend the existing discussion on family tourism and halal tourism. Overall, halal family tourism experience is laden with Islamic family values, characterised by the dimensions of group organisation, safety, practicality, risk management as well as mutual respect and benefit between travellers and providers, and among family members. This experience leads to increased family bonding and the internalisation of Islamic values. Hence, this study highlights halal tourism with family members as a form of dignified tourism. Originality/value: Travel with the family deserves greater academic attention due to the large market size and the distinctive nature of travel undertaken by groups of individuals bonded through familial relationships. To the best of the authors’ knowledge, this study is among the first to explore the attributes of halal tourism with family members, and the normative Islamic context of the local islands of the Maldives assisted in elucidating the emergent themes and values of this form of halal tourism with family members. Halal family tourism, as a nexus of family tourism and halal tourism, offers a huge potential of future research avenue.
dc.identifier.doi 10.1108/JIMA-03-2024-0117
dc.identifier.uri https://www.emerald.com/jima
dc.identifier.uri https://hdl.handle.net/20.500.14170/15962
dc.language.iso en
dc.publisher Emerald Publishing
dc.relation.ispartof Journal of Islamic Marketing
dc.relation.issn 1759-0833
dc.relation.issn 1759-0841
dc.subject Family tourism
dc.subject Family wellbeing
dc.subject Halal tourism
dc.subject Maldives
dc.subject Muslim travellers
dc.subject Sustainable tourism
dc.title Halal tourism with the family: destination – local islands of the Maldives
dc.type journal-article
dspace.entity.type Publication
oaire.citation.issue 8
oaire.citation.volume 16
oairecerif.author.affiliation Universiti Sains Islam Malaysia
oairecerif.author.affiliation Universiti Malaysia Perlis
oairecerif.author.affiliation Universiti Kebangsaan Malaysia
oairecerif.author.affiliation Universiti Teknologi MARA
oairecerif.author.affiliation Universiti Kebangsaan Malaysia
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