A culturally thriving nation needs comprehensive tourism. Holistic tourism considers economic growth, cultural preservation, and inheritance, as well as cultural improvement and innovation. The tourism development will assist transportation, hotel, dining, commerce, cultural, and sports sectors. Also, the statistics show that travellers often choose positive-message locations. Many developing countries perceive tourism as a way to achieve long-term growth and are keen to expand worldwide. This study examines how tourists perceive China, particularly Zhanjiang. This place has beautiful scenery, a rich cultural legacy, and cultural heritages. China's tourist services are well-known. This study examines ways to better understand a tourist town's image to help develop national tourism (Zhanjiang). This study will identify contemporary issues in Zhanjiang's tourism by evaluating the current condition and researching the audience's impression. To understand secondary data, examine various media, Zhanjiang's website, news, and blogs. Marketing communication is vital for building a tourism brand. Conversations from relatives and friends, user-generated social media posts, internet celebrity affectionate referrals, corporate media on-site reports, famous film, and television viewfinders, Zhanjiang's official media attention platform, tourist industry projects of travel agencies and blogs created impactful tourists' perceptions of comprehensive tourism. This article addresses establishing a tourism brand in Zhanjiang and developing a marketing plan.
