Publication:
Developing a model of entrepreneurial career success in the Malaysia cosmetic industry
Developing a model of entrepreneurial career success in the Malaysia cosmetic industry
Date
2023
Authors
Ummi Naiemah Saraih
Taofeek Adeyemi Sangosanya
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
Organizational Units
Journal Issue
Abstract
The evidence suggests that entrepreneurship is important for economic development and reducing social problems like unemployment. However, success rates vary among different industries. Few studies have been conducted on the determinants of career success in the cosmetics industry, especially in Malaysia. This study aimed to investigate the impact of behavioural and psychological factors on intrinsic career success among cosmetic entrepreneurs In Malaysia. Data was collected from 301 NPRA-Registered Cosmetic Entrepreneurs using a cross-sectional approach and analyzed using SPSS and Pls-Sem Statistical software. The study found that career commitment and emotional intelligence had a significant positive effect on intrinsic career success, While career aspiration did not. The study provides insights that can support entrepreneurship at the national level in Malaysia and contribute to the development of a model of career success among Malaysian cosmetic entrepreneurs.
Description
Books order can be made directly to UniMAP Press, Universiti Malaysia Perlis. (https://penerbit.unimap.edu.my/)
Keywords
Entrepreneurship,
Cosmetic industry,
Entrepreneurs -- Malaysia