Malaysian Manufacturing are now experiencing a period of growth. Technological advancement is occurring at a rapid speed, creating several chances for manufactures to outsmart their competitors. Industry Revolution 4.0 is the latest trend of phase that has gain attention due to its contribution toward manufactures such as efficiency, quality, speed, quality, reduce cost and personalised production. The purpose of this research is to investigate and identify the significant impact of Industrial Revolution 4.0 and Data Analytics from the Malaysian manufacturing perspective. Due to little prior research and reference pertaining to the themes that emerged from Industrial Revolution 4.0 and Data Analytics, hence this research will be focusing on a qualitative approach. This study examines data from four manufacturing companies pursuing Industry 4.0 initiatives. The data was collected through in-dept virtual interviews. This research employed Yin 5 step analytics procedures to analyse the data. Based on the finding, this research has witnessed the Critical Success Factors (CSF’s) that has deployed on Industrial Revolution 4.0 and Data Analytics towards achieving organization performance. This research has also described the emerged themes under Industrial Revolution 4.0 and Data Analytics Out of nine digital technologies that have been described by Boston Consulting Group (BCG), this research has witnessed all the technologies except for Augmented reality. For the purpose of that, further research can fill the gap of this study.
