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Sustainability of strengthening family communication post Covid-19 pandemic
Journal
Journal of Communication in Scientific Inquiry (JCSI)
ISSN
2710-6594
Date Issued
2025-06
Author(s)
Yan Hendra
Universitas Muhammadiyah, Sumatera Utara
Rudianto
Universitas Muhammadiyah, Sumatera Utara
Abstract
The Covid-19 pandemic led to a strengthening of family communication aimed at preventing children from contracting the virus. But will this strengthened communication continue in the post-pandemic era? This study aims to explore the sustainability of strengthened family communication after the Covid-19 pandemic. The research focuses on parent-child communication, which includes informative, persuasive, and coercive messages delivered faceto-face or through media to maintain hygiene and health, ultimately preventing various diseases and health disorders in children. This study employs a qualitative approach using a case study method. The findings indicate that parents' habit of reminding their children to maintain hygiene, health, and adhere to health protocols has continued beyond the pandemic. However, the motivation has shifted not to prevent Covid-19 infection, but to protect children from other diseases and health issues caused by food and unhealthy behaviors. The strengthening of family communication has persisted post-pandemic, driven by the habits formed during the Covid-19 crisis. These habits have continued, with parents regularly encouraging their children to maintain cleanliness and health to prevent various illnesses.