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Amazon Product Sentiment Analysis using RapidMiner

Journal
Applied Mathematics and Computational Intelligence
Date Issued
2022-12
Editor(s)
Nur Hasifah A Razak
Universiti Teknologi MARA
Muhammad Firdaus Mustapha
Universiti Teknologi MARA
Nur Ami rah Marzuki
Universiti Teknologi MARA
Nur Saidatul Sa’adiah Tajul Othamany
Universiti Teknologi MARA
Handle (URI)
https://ejournal.unimap.edu.my/index.php/amci/article/view/123
https://ejournal.unimap.edu.my/index.php/amci/article/view/123/89
https://hdl.handle.net/20.500.14170/14569
Abstract
Nowadays, online reviews from customers have created significance for any business especially when it comes to Amazon website. This research predictsthe customer reviews based on three main categories;health and beauty, toys and games and electronics. The reviews are classified whether as positive, negative, or neutral. Sentiment Analysis is a data analysis concept in which a collection of reviews is considered, and those reviews are analyzed, processed, and recommended to the user. The dataset use in this research iscollected from the Dataworld website. The research presented in this paper was carried out initially; the reviews must be pre-processed in order to remove the unwanted data before being converted from text to vector representation using a range of feature extraction techniques such as TF-IDF. After that, the dataset is classified using Naive Bayes, Decision Tree and Random Forest algorithms.The accuracy, precision and recall were implemented as performance measures in order to evaluate the performance sentiment classification for the given reviews. Theresult showsthat Decision Tree is the best classifier with the highest accuracy for the health and beauty, and electronic categories. For the toys and games category, the best classifier with the highest accuracy is Random Forest.
Subjects
  • Decision Tree

  • Naive Bayes

  • Random Forest

  • Sentiment Analysis

File(s)
Amazon Product Sentiment Analysis using RapidMiner.pdf (570.55 KB)
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Mar 5, 2026
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