Ummi Naiemah Saraih
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Preferred name
Ummi Naiemah Saraih
Official Name
Ummi Naiemah, Saraih
Main Affiliation
Scopus Author ID
57191197363
Researcher ID
AAL-7846-2021

Research Output
Now showing 1 - 4 of 4
  • Publication
    Digital technology and intentions to adopt digital e-health practices among health-care professionals
    (Emerald Publishing, 2025-01)
    Nadia A. Abdelmegeed Abdelwahed
    ;
    Mohammed A. Al Doghan
    ;
    Ummi Naiemah Saraih
    ;
    Bahadur Ali Soomro
    Purpose: In the present era, digital technology can be used responsibly to provide developed and developing countries with high-quality health-care services to nations. This study aims to explore Saudi Arabia’s intentions to adopt digital health-care practices. Design/methodology/approach: To be consistent with previous studies, this study used a quantitative methodology to collect the data from health-care professionals working in Saudi Arabia’s public and private health institutes. Consequently, this study’s findings are based on 306 valid samples.
  • Publication
    Green knowledge management practices and green innovation: unveiling the mediating influence of green culture and green entrepreneurial self-efficacy
    (Emerald Publishing, 2025-03)
    Nadia A. Abdelmegeed Abdelwahed
    ;
    Mohammed A. Al Doghan
    ;
    Ummi Naiemah Saraih
    ;
    Bahadur Ali Soomro
    Purpose: In this era, the knowledge economy is a significant tool in tackling issues of organizations’ sustainability and achieving sustainable development goals. In this study of Saudi Arabia’s small and medium-sized enterprises (SMEs), the authors explored the effect of green knowledge management (GKM) practices on green innovation (GI) through adopting a green culture (GC) and green entrepreneurial self-efficacy (GESE). Design/methodology/approach: In this co-relational study, the authors used cross-sectional data from Saudi Arabia’s top SME managers and based the findings on 368 valid samples. Findings: Using structural equation modeling, this study’s findings demonstrate that GKM constructs, such as green knowledge acquisition (GKA), green knowledge dissemination (GKD) and green knowledge responsiveness (GKR), have a positive and significant effect on GI. Moreover, GI positively and significantly affects GC and GESE. Finally, GC and GESE mediate GKA’s, GKD’s and GKR’s relationships with GI. Practical implications: The study’s findings assist in tackling environmental sustainability challenges and help achieve sustainable development goals. These also strengthen organizational capabilities to achieve GI. Accordingly, the authors recommend that policymakers and planners develop a wide range of GKM settings for organizations, businesses, communities and governments to tackle the issues of GI and GC. Originality/value: This study empirically fills the gaps by demonstrating the role of GC and GESE in developing the connection between GKM practices and GI and, more specifically, Saudi Arabia’s SMEs.
  • Publication
    Going green with the green market and green innovation: building the connection between green entrepreneurship and sustainable development
    (Emerald Publishing, 2023)
    Bahadur Ali Soomro
    ;
    Nisren Farouk Moawad
    ;
    Ummi Naiemah Saraih
    ;
    Nadia A. Abdelmageed Abedelwahed
    ;
    Naimatullah Shah
    Purpose: This study aims to explore the role of the green market (GM) and green innovation (GI) towards green entrepreneurship (GE) and sustainable development (SD). Design/methodology/approach: Based on cross-sectional data, the researchers used quantitative methods in this study to confirm the conceptual framework. The researchers used a questionnaire to collect the data obtained from Pakistan's knowledge-based companies (KBCs). In total, the researchers used 192 usable samples to deliver the findings. Findings: The researchers used structural equation modeling (SEM) to ensure the model's fitness and as a basis for this study's hypotheses. The findings highlight that the GM factors, such as green product (GP), green design (GD), green supply chain (GSC) and green production (GPN) have a positive and significant effect GM factors, such as on both GE and SD. Further, GI is, also, a significant predictor of GE and SD. Finally, this study's findings show that GE has a predictive role of towards SD. Practical implications: This study's findings create a source of attention for individuals to preserve the GM's natural resources. Further, mainly in developing contexts like Pakistan, the addition of the GI factor and the GM towards GE and SD contribute to the depth of the existing literature. Originality/value: By integrating factors, such as innovation toward GE and SD, this study's findings provide an original contribution to the empirical evidence.
  • Publication
    The achievement of sustainable development and business success through rational management decision-making in a circular economy
    (Emerald Publishing, 2023)
    Naimatullah Shah
    ;
    Mitho Khan Bhatti
    ;
    Ummi Naiemah Saraih
    ;
    Nadia A. Abdelmegeed Abdelwahed
    ;
    Bahadur Ali Soomro
    Purpose: This study aims to explore sustainable development and business success (BS) through decision-making (DM) in Pakistan’s circular economy. Design/methodology/approach: This is a co-relational study in which the researchers used cross-sectional data collected from the managers of Pakistan’s manufacturing industries. Accordingly, the authors based this study’s findings on 373 valid samples. Findings: This study’s structural equation modeling results reveal that DM has a positive and significant effect on sustainable development, which comprises competitiveness, business performance enhancement, flexibility, customer satisfaction and technology development. Moreover, DM positively and significantly affects BS. Practical implications: This study’s findings support sustainable development, strengthen the socioeconomic conditions and bring about the industries’ well-being through DM. In addition, these findings demonstrate the need for the circular economy to tackle industrial challenges and simultaneously open up economic and environmental growth opportunities for society. Originality/value: This study offers the original contribution from a circular economy perspective; there needs to be more empirical evidence among managers of manufacturing industries. Besides, this study provides DM’s role in achieving sustainable development in the presence of BS, which has disappeared in an integrated way, particularly in a circular context.