Ummi Naiemah Saraih
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Preferred name
Ummi Naiemah Saraih
Official Name
Ummi Naiemah, Saraih
Main Affiliation
Scopus Author ID
57191197363
Researcher ID
AAL-7846-2021

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Analysing the impact of career commitment, career aspirations and emotional intelligence on extrinsic success among the cosmetic entrepreneurs

2024-03-21 , Sangosanya T.A. , Ummi Naiemah Saraih , Shah I.A. , Syed Zulkarnain Syed Idrus , Marniati M. , Meilina R.

The success of emergent entrepreneurial adventures are of interest to stakeholders given the important role that such businesses play in shaping the economies in most countries. While several emergent entrepreneurial businesses are threatened with failure and early exit within the first five years of the business, the literature have attributed and continuesly agued numerous factors responsible for the failure. In this study we argued that to ensure entrepreneurial success there is need for persistent commitment to the career, strong aspirations to desired goals and emotional intelligence. Thus the study examines the effect of these factors namely career commitment, aspirations and emotional intelligence on extrinsic career success taking the context of the cosmetics industries in Malaysia. The quantitative in-depth interview research technique was used to retrieve primary data through questionnaires. An estimated sample of 341 cosmetics entrepreneurs in Malaysia were selected as respondents of this research using simple random sampling method. The analysis was based on the multiple linear regression technique using the SPSS software. The results indicated that career commitment among cosmetic entrpreneurs positively relates to extrinsic entrepreneurial success (β= 0.258, t=2.937, p<0.004). The relationship between career aspiration and extrinsic entrepreneurial success is predicted as positive and significant (β= 0.121, t= 1.319, p<0.019). Finally, based on the result (β=0.162, t=1.738, p<0.085), there is also a positive and significant relationship between Emotional intelligence and extrinsic entrepreneurial success. Some implications of this research are discussed based on the study findings at the end of this study.

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The moderating effect of career satisfaction on the relationship between organisational justice and turnover intention among the ICT employees

2024-03-21 , Sin L.C. , Ummi Naiemah Saraih , Syed Zulkarnain Syed Idrus , Shah I.A. , Marniati M. , Musliyana Z.

The aim of this research is to explore the relationship between organisational justice and employee turnover intention in the Information and Communication Technology (ICT) industry. The explicit objectives of this research is 1) to investigate the relationship between organisational justice and turnover intention among employees in the ICT industry and 2) to determine the moderating effect of career satisfaction between organisational justice and turnover intention among Malaysian ICT employees. Using SPSS (V23) software, the results indicated that organisational justice affect significantly on turnover intention (β=-.47; t=-10.73; p=.000) among employees in ICT industry. Result also presented career satisfaction played the role as moderator that enhanced the effect of organisational justice on turnover intention (β =-0.47, t =-4.46, p =0.000, R2 =0.80). At the end of this research, several significance of this research are discussed based on the research findings.

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The effects of service quality and word of mouth towards customer satisfaction in family Takaful industry

2024-03-21 , Ishak N.H.I. , Ummi Naiemah Saraih , Syed Zulkarnain Syed Idrus , Shah I.A. , Ardian Z.

Customer satisfaction is one of the secrets to any organisation's success; it is a well-known strategy in the business world, and it has evolved into a critical component of a company's existence. Customer satisfaction, on the other hand, is more difficult to describe in practice than it is to define orally. Therefore, in this study, author focused on the relationship between the service quality and word of mouth towards customer satisfaction in Malaysia Family Takaful industry. The findings have implications on the study of the variable, the academia and also the management.

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