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Publication

Myanmar: The Catalyst to Bridge ASEAN and SAARC

2015 , Abu Yousuf Mohammad Abdullah , Rosni Abu Bakar , Md. Aminul Islam

Strategically, Myanmar lies between the countries of the Indian sub-continent and the major economically developed nations of South East Asia. Therefore, Myanmar has the capability to become a connecting hub between the two regions. The rising of Foreign Direct Investion (FDI) and trade facilitation, Myanmar will definitely play a huge role in integrating and promoting commerce among the nations of Asean South Asian Association of Regional Corperation (SAARC).

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Publication

Corporate Social Responsibility:A Consumer Based Research on CSR in Malaysia

2015 , Karpal Singh Dara Singh , Md. Aminul Islam

The purpose of this book is to introduce the underpinning theories and drivers of CSR, and its implications in our society. This book is written based on our research on ‘The Effect of Corporate Social Responsibility on Brand Equity: Customer Awareness and religiosity as moderators’. The book deals with the following topics; highlighting the importance of CSR, describing the evolution of CSR and its landscape in Malaysia, explaining the driving forces of CSR, appraising major theoretical models of CSR, exploring into appropriate CSR models for Malaysian corporations and also elucidating consumer-based research about CSR in Malaysia.