Nurfareena Zahari
Thumbnail Image
Preferred name
Nurfareena Zahari
Official Name
Nurfareena, Zahari
Main Affiliation

Research Output

Filters

3
1
3
Reset filters

Settings
Now showing 1 - 3 of 3
Thumbnail Image
Publication

The Influence of Quality Value and Social Value on Intention to Purchase Sportswear Among Youth in Perlis, Malaysia

2024-06-07 , Nurfareena Zahari , Izzuddin Zulkifli , Suraiya Ibrahim , Mohd Sofian Mohammad Rosbi , Nur Syuhadah Kamaruddin , Badrul Azmi Abdul Holed

The market for sportswear continues to be one of the most competitive in the fashion industry. Sales of sportswear in both developed and developing countries have been increasing. People today are more health- and style-conscious than ever before, therefore sportswear is often considered appropriate for use both on and off the pitch. Although there is a sizable market for sportswear, not much is known about how consumers' values affect their decisions to buy athletic apparel. In order to better understand how quality and social value affect young people's propensity to buy sportswear in Perlis, Malaysia, this study sets out to do just that. Descriptive Analysis, Reliability Analysis, the results of a survey administered to 254 students at secondary schools in and around Perlis were analysed using Factor Analysis and Regression Analysis. According to the data, young people in Perlis don't consider price or quality while making purchases of athletic gear. For sportswear, however, social value plays a much larger role in determining purchase intent. As a result, the findings encourage sportswear fashion marketers to develop campaigns that emphasise social value above quality value in order to boost the purchase intention of young customers in Malaysia.

View
Thumbnail Image
Publication

Smart factory governance for manufacturing SME a roadmap and practices in response to industrial 4.0

2023 , Suraiya Ibrahim , Wan Sallha Yusoff , Nurfareena Zahari , Mohd Affendi Ahmad Pozin , Afizah Ayob

Malaysia is heading into a new era of digital transformation and automation. An innovative digital system enables to streamline the production of goods. In general, the Ministry of International Trade and Industry (MITI) has constructed a National Policy for Industrial Revolution 4.0. It encourages innovation to enhance its productivity and sustainability. In line with that, Malaysia's government introduced a smart factory to the manufacturing practices, specifically manufacturing SMEs. The Industrial 4.0 standards including highly agile, efficient and automated production lines integrated into technological procedures. However, the smart factory operates in a highly digitised environment involved in Big Data analysis, emphasising governance, risk management, and compliance. One of the significant issues faced within a smart factory includes the cost and scale to suit the technology used. Also, issues related to technological complexity always creating uncertainty in the business case. It hinders the decision-making process in the case of cost data overflow. Thus, the smart factory needs smart governance to assist in its decision-making. The study primarily investigates emerging critical elements of governance practices, risk management, and compliance that enhance product capacity. Secondly, propose an innovative factory governance model and its impact on Malaysian manufacturing SMEs' cost and production capacity. The study explores governance, risk management, and compliance implemented through the smart factoryin manufacturing SME within the lens of qualitative methodology. Simultaneously, the quantitative methodology uses to triangulate by optimising product capacity using different evaluation methods. Therefore, this studyaddresses the gaps by proposing a new smart factory governance model to fill the gaps in achieving the NationalPolicy on Industrial 4.0.

View
Thumbnail Image
Publication

Performance and accountability for sustainable reporting and trust: An exploratory study

2023 , Suraiya Ibrahim , Wan Sallha Yusoff , Ummi Naiemah Saraih , Nurfareena Zahari , Mohd Affendi Ahmad Pozin

NPOs in Malaysia rely on public trust to exist. However, trust has always been difficult due to a lack of accountability. This study was implemented through a comparative case of NPOs in Malaysia. Performance accountability reporting practices are crucial because NPOs involve and potentially face implications for public trust. In this study, valorising on institutional work perspective was adopted as its theoretical underpinning and mobilized to trace how NPOs engaged in elective accountability. By using the qualitative case study, in-depth interviews have been done to gain insightful information related to performance accountability reporting. Interestingly, the findings of the study suggested that performance accountability reporting had been shifted to concentrate on the non-financial disclosures include social media platform that is relevant to the public. This study contributes to the new knowledge by understandings how NPOs strategy of accountability enhance public trust and, therefore, support their mission statement.

View