Nur Syuhadah Kamaruddin
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Nur Syuhadah Kamaruddin
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Nur Syuhadah, Kamaruddin
Alternative Name
Kamaruddin, Nur Syuhadah
Kamaruddin, Nur Syuhada
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Scopus Author ID
57216041421

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Publication

An internal and external factors affecting customer loyalty: a case study of fast food industry in Kulim, Kedah

2023 , Nur Syuhadah Kamaruddin , Norshahrizan Nordin , Suraiya Ibrahim , S. M. S. Izwaan , Marniati Marniati

Malaysia is one of the countries which show the largest household budget spending in food. Fast food industries which operating in Malaysia, having a rapidly expanding and balanced growth for the past few years. It is very convenience to the busy lifestyles. McDonald is the highest leading fast food brand among the food and beverages. It is the most successful fast food chain in the world. McDonald's was originated in California, USA in 1954. It has been the most recognized brand in the world. McDonald's has successfully established more than 30,000 franchising in 119 countries. McDonald's also enhancing its brand image through the social activities and sponsorship of special events sports such as sponsorship for the Champions League Football. Based on the results, the highest mean is Satisfaction which has 3.6614 mean and 0.53362 for standard deviation. The lowest mean is Customer Loyalty whereby the mean is 3.1980 and for the standard deviation is 0.78547. It tells that each business should show the primary focus to the customers because they are the source of income for a company. Furthermore, the fast food business is necessary to create customer loyalty for long term endurance in the market. This research includes the factors that affect the customer loyalty towards the McDonald's. The respondents are among 100 customers' who dine in Kulim McDonald's. This study is aimed to examine the internal and external factors affect customer loyalty. This can craft loyalty customers to their business. Customer's loyalty is an important element for a company or business to generate profit and maintain sustainability in the market. Loyal customers are the customer who purchase the company's products and services and maintains the positive assertiveness towards the service provider. Loyalty is also considered as long term pledge which involves the repeated benefaction and favorable point of view.

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The Influence of Quality Value and Social Value on Intention to Purchase Sportswear Among Youth in Perlis, Malaysia

2024-06-07 , Nurfareena Zahari , Izzuddin Zulkifli , Suraiya Ibrahim , Mohd Sofian Mohammad Rosbi , Nur Syuhadah Kamaruddin , Badrul Azmi Abdul Holed

The market for sportswear continues to be one of the most competitive in the fashion industry. Sales of sportswear in both developed and developing countries have been increasing. People today are more health- and style-conscious than ever before, therefore sportswear is often considered appropriate for use both on and off the pitch. Although there is a sizable market for sportswear, not much is known about how consumers' values affect their decisions to buy athletic apparel. In order to better understand how quality and social value affect young people's propensity to buy sportswear in Perlis, Malaysia, this study sets out to do just that. Descriptive Analysis, Reliability Analysis, the results of a survey administered to 254 students at secondary schools in and around Perlis were analysed using Factor Analysis and Regression Analysis. According to the data, young people in Perlis don't consider price or quality while making purchases of athletic gear. For sportswear, however, social value plays a much larger role in determining purchase intent. As a result, the findings encourage sportswear fashion marketers to develop campaigns that emphasise social value above quality value in order to boost the purchase intention of young customers in Malaysia.

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A study on employees resistance to change in managing organization: a case study of public and private sector in Perlis

2023 , Nur Syuhadah Kamaruddin , Norshahrizan Nordin , Suraiya Ibrahim , S. M. S. Izwaan , M. Marniati

This research study is implemented to identify the problems faced by employees that bring of resistance to change in private and public organizations. The objection made by employees is the main obstacles for organization to improve their performance and achieve the goals of company. This study involves number of factors that have been chosen from the previous studies as the components of resistance to change among employees. This study will touch on some factors that contributing to this problem such as employee behaviour, organization culture and employee perception. The research method used in this study is the quantitative research design by using questionnaire that will be distributed to 100 of respondent from the public and private sector in the state of Perlis. The analysis that conducted in this study includes correlation analysis, regression analysis and cross tabulation analysis to investigate the relationship between the selected variables to achieve the research objectives. From the study, the result showed the variables involved such as employees behaviour and organization culture are not having a strong influence to the causes of resistance to change but the employees perception has a strong influence to the causes of employee's resistance to change that would be run by the organization. This study is important and helpful to provide a guideline for the local organization to plan the change management in nowadays and for the future organization.

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