Tunku Salha Tunku Ahmad
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Tunku Salha Tunku Ahmad
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Tunku Ahmad, Assoc. Prof. Dr. Tunku Salha
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  • Publication
    The effect of internal audit function characteristics on market value among Indonesian public-listed companies
    ( 2023-10)
    Mariyam
    ;
    Md. Aminul Islam
    ;
    Tunku Salha Tunku Ahmad
    It is widely acknowledged that internal audits should have a value-adding component for all types of companies. This study systematically investigated the effect of internal audit function on the market value of public listed companies in Indonesia. The panel data technique used was based on the data extracted from 44 listed companies over five years (2015 -2021), with 308 observations. The empirical results revealed the Percent Audit Committee (PAC) has a significant and positive impact on market value. The Number of Certified Members (NCM) has no significant effect on market value, while the Percentage of Implemented Findings (PIF) has a significant and positive impact on the market value of companies. Size, leverage, and return on investment (ROI) have a significant impact on the market value of companies. The study offers extended implications in the empirical literature using a different measure of internal audit function characteristics from an emerging market perspective for different organisations. This study provides important implications for investors, managers, researchers, and auditors. Finally, the results of this research may be used by analysts, investors, and other strategic decision-makers in Indonesia to enhance the competitiveness and viability of the country's financial market. The findings will encourage policymakers to enact effective regulations, which could boost Indonesia's financial markets' efficiency and performance.
  • Publication
    Moderating effect of religious orientation on general takaful product pricing and muslim customers purchasing behaviour
    ( 2021-02)
    Ku Amir Ku Daud
    ;
    Tunku Salha Tunku Ahmad
    ;
    Mohd Zukime Mat Junoh
    This article illuminates the effects of general takaful product pricing on the purchasing behaviour among Muslim’s customers. This article also shed light on the moderating effect of religious orientation to bridge the gaps of inconsistent findings from previous studies even though previous studies have shown the significant relationship between pricing, religious orientation and purchasing behaviour. The random sampling techniques with 387 samples were used determine the sample size for this study. This study applied the structural equation modelling analysis to examine the effects of pricing and religious orientation on purchasing behaviour as well as the moderating effect of religious orientation between pricing and purchasing behaviour. The findings show that pricing and religious orientation have a significant effect on purchasing behaviour. The findings further show that religious orientation has a significant moderating effect between pricing and purchasing behaviour. In conclusion, the findings were discussed at the end of this article.
  • Publication
    A preliminary study of factors influencing the intention to adopt Islamic financing facilities among halal-certified companies in Malaysia
    ( 2023-06)
    Hazalina Mat Soha
    ;
    Mohd Zukime Mat Junoh
    ;
    Tunku Salha Tunku Ahmad
    ;
    Md. Aminul Islam
    Halal business and Islamic finance adhere to the same fundamental principles and core beliefs. However, there is a divergence between these two industries, particularly in Malaysia, where the utilisation and adoption rate of Islamic financial facilities is still relatively low. This disconnect is particularly prevalent in Malaysia. In order for a company to run in a manner that is really halal, not only must it concentrate on halal production, but it must also finance the firm using shariah-compliant financing; this is something that has not yet been entirely accomplished. As a result, the purpose of this study is to evaluate the efficacy of the survey instrument in determining the influence of relative advantage, complexity, compatibility, top management support, owner-manager expertise, competitive pressure, and customer pressure on the desire to adopt Islamic finance facilities. Specifically, the aim of this study is to review the usefulness of the survey instrument in determining these factors. At the Halal Fiesta (Halfest), a survey was carried out with 30 halal-certified companies utilising a straightforward random sampling approach. This survey served as a preliminary assessment. The findings of the study provide evidence that there is a need for additional improvement and suggest that the survey instrument is appropriate for a more in-depth study that involves a bigger and more representative sample within the halal business.
  • Publication
    Tourism Led-Inflation: a case of Malaysia
    ( 2018)
    Mohd Shahidan Shaari
    ;
    Tunku Salha Tunku Ahmad
    ;
    Ruslan Razali
    The importance of the tourism industry has prevailed among developed and even developing countries. It has been perceived to be an important contribution to economic growth. However, in the proliferation of studies on inflation, information on the extent to which tourism industry able to influence inflation, is still sparse. Therefore, this study embarks on investigating tourism as a potential factor towards inflation. Data on consumer price index and the number of tourist arrival from 1986 until 2014 are used in the analysis. This study adopts a quantitative approach employing the Autoregressive Distributed Lag (ARDL) approach. Several controlled variables such as money supply, economic growth, government expenditure, and interest rate are also included. The results suggest that the tourism industry plays an important role in determining inflation in both short-and long-runs. Therefore, governments should take proactive measures in ascertaining that any expansion of the tourism industry can avert inflation.
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