UniMAP Conference and Proceedings

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https://hdl.handle.net/20.500.14170/13602

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Browsing UniMAP Conference and Proceedings by Author "Abdul Manaf Bohari"
  • Publication
    A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace
    (Universiti Malaysia Perlis (UniMAP), 2010-11-12)
    Abdul Manaf Bohari
    ;
    Ruslan Rainis
    ;
    Marimuthu Malliga
    Managing customer lifetime value in the geographical marketplace is one of the strategic needs and requirement for successfully of sustaining the business performance especially for large scale of business, includes hypermarket business. Specifically, capturing and managing the data of customer lifetime value of hypermarket are vital important for determine the most valuable customer’s to the hypermarket. Either in the global meltdown or even in stabilizes economy environments, managing lifetime value of customer can be done, regularly by utilizing marketing information system or MKIS. The adoption and or adaptation of MKIS is various part of departments is purposely for managing the customers data such as demographic data, purchasing record, sales and performance record, and so on. However, MKIS is not perfect enough for handling dynamics types of data regarding customers in the marketplace. To the best of knowledge, not surprisingly, MKIS have disadvantages of counting important variables of customer behaviour such as recency, frequency and monetary value of every single customer in the real marketplace. Most importantly, customers is a location problem and differs from one to another space, thus, MKIS is unable to handle such kind of problems. Thus, this paper is purposely for review’s MKIS methods and application issues, theoretically and practically, that would be affecting the future prospect of MKIS. Moreover, understanding MKIS issues on customer lifetime value is practically important to the Marketing Manager to educating them on understand the capabilities and constrains of MKIS methods. At the end, suggestion was made on how to improvise some aspects of MKIS for achieve better performance rather than before.
  • Publication
    Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace
    (Universiti Malaysia Perlis (UniMAP), 2010-11-12)
    Abdul Manaf Bohari
    ;
    Ruslan Rainis
    ;
    MalligaMarimuthu
    Geographical information technology is one of the top most techniques for handling and managing the world wide business issues including customer lifetime value on the geographical based environment. In fact, visualizing the lifetime value of customer, specifically hypermarket’s customer is important to determine the most profitable customer’s to the business as well as strategic important for estimating how long life the customers will engage and doing transaction with the business. Beside that, others kind of technology, as well as financial information systems, retailing information systems, decision support systems, and so on are fail and unable to visualize clearly on how these lifetime value ‘alive and acting’ in the real marketplace. Critically, in perspective of multicultural societies just like Malaysia, visualizing customer lifetime value of multicultural customers are potentially as become strategic issues because it has major influence on certain aspects of current and future prospect of the business. In addition, although some of information technology has ability to visualize factors for prospecting customer lifetime value, however, it still unable to visualizing the real situation of customer’s in the platform of geographical marketplace. Thus, this paper is purposely for reviews some of geographical information technology approach and model that be potential to handle the issues of customer lifetime value in the geographical marketplace. Moreover, understanding the advantages and disadvantages geographical information technology approach and model are practically important to strengthening the past and current methods of visualizing customer lifetime value on the ground place. At the end, suggestion was made on how to improvise the performance of visualizing the customer lifetime value for application of Malaysia multicultural geographical marketplace.