In view of management and organization discussions, Guarantee Fund is service
organizations which are generally in charge of servicing different classes of
people in the society. Providing the ultimate goal of society is offering high
quality services, it is obvious that all organizational components such as
management, staff, process, financial and monetary sources, equipment and
building are effective in achieving this goal. Quality will be defined publicly and
generally and achieving, maintaining and promoting it won’t be the
responsibility of a particular part of Fund, rather the staff of all parts of
organization are responsible for it. Quality is a compass specifying the macrodirections
of all organizational activities and attempts. The quality of a Fund
represents the whole picture of the performance of that Fund. The reduction of
the quality shows a deficit in performance and its improvement and
enhancement shows right decision making and performance. The current study
evaluates the quality of service of export Guarantee fund of Iran and its impact
on attracting exporter’s by using SERVQUAL model. Assumptions discussed in
the paper are the following: SERVQUAL dimensions (Reliability,
Responsiveness, Tangibles, Assurance, Empathy) are impact on consumers
attract. Guarantee Fund customers are elected as the population and according
to Cochran formula for determining the volume of limited Data the sample size
is 191, in the first 6 months half of the period 1392 to collect opinions of the
people. Data collected using SERVQUAL questionnaires and structural
equation modeling (SEM) in Lisrel software was used for data analysis. The
results showed that all hypotheses are supported and Responsiveness and
Reliability has the greatest and minimum impact on Attracting Customers.
