Publication:
The cultural impact on international marketing strategy, with a special emphasis of Bangladesh perspective
The cultural impact on international marketing strategy, with a special emphasis of Bangladesh perspective
Date
2015-06
Authors
Rashed Al Karim
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Publisher
Research Projects
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Abstract
The purpose of this paper is to examine on the one hand, the importance of the
effect of cultural negotiating in an international marketing strategy. This side
covers cultural elements such as language, religion, social factors, and how
these impact on an international marketing strategy. On the other hand it
covers on (Bangladesh side), how culture influences of marketing strategy, what
is the main cultural business organization of Bangladesh, how they are doing
their business following the cultural strategy and also Bangladesh business
environment. The main purpose of this research paper is how culture impacts on
an international marketing strategy. In addition, the study also provided insights
into the process, as well as direction for progression of the research stream
dealing with the behavioural aspect of the international marketing of any
organization. The methodology demonstrates that a systematic approach was
used in planning the investigation. Various key cultural factors are considered
in international business strategy negotiation, with example and suggestions as
how to these can be used to achieve success. The findings and analysis chapter
presents the qualitative results of the research as outlined in the methodology.
The conclusion presents a summary of the work and the conclusions drawn from
it. It outlines the strengths and limitations of the study, together with suggested
areas for further research.
Description
Keywords
International marketing strategy,
International business environment,
Culture,
Cultural elements,
International vendors