Today the environmental issues have influenced the organizations all over
the world to innovate into green environment. Hence, Government-Linked
Companies (GLCs) in Malaysia has to follow the green implementation
trends in doing businesses either locally or globally. This study explores the
perception of the top management in GLCs towards green innovation
implementation in their organizations, and the reason of the implemention
for the compacies that already employ the green innovation. This is a
multiple case studies where the organizations selected are according to the
categories of the GLCs industries. Data are collected from the interviews
conducted with the top managers of the GLCs at their offices. The findings
show that green innovation is implemented by the top management
direction where they make the current organizational frugal innovation into
green. The implementation outcome provides the GLCs with organizational
sustainability through the image, branding and more green projects in the
future as they are being the leader in their industries.
