Suriani Sukri
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Preferred name
Suriani Sukri
Official Name
Suriani, Sukri
Alternative Name
Sukri, S.
Sukri, Suriani
Main Affiliation
Scopus Author ID
56275425400

Research Output
Now showing 1 - 3 of 3
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Publication

The influence of product packaging on students’ purchasing intention

2022-10 , Suriani Sukri , Wong Yong Hong , Faziha Abd. Malek , Tengku Mohd. Khairal Abdullah , Syahputra Syahputra

In today’s competitive market, a product’s packaging plays a crucial part in attracting customers to purchase a certain product. There was an increase in the amount of competition between different packaged products. This is because product packaging has a significant impact on the consumer’s purchase intention. This study seeks to investigate the influence of product packaging on the purchase intention among students in one of the Malaysian universities. A quantitative approach was used, with a total of 331 respondents drawn from the populations. This paper used descriptive analysis, frequency analysis, reliability analysis, correlation analysis, and multiple regression analysis. All analyses were developed using the Statistical Package for Social Science (SPSS) software. The finding shows that all the hypotheses were accepted. The results indicated that product packaging influences purchasing intention among university students depending on the four dimensions: packaging colour, packaging material, packaging design, packaging size, and shape.

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Publication

Syari’ah compliance and lawful profit-making dilemma in Malaysian Islamic Banks

2013-02 , Waeibrorheem Waemustafa , Suriani Sukri

The significant roles of syari’ah and Islamic banking undeniably critical in order to ensure about compliances to the Islamic principle this in turn provide a very conclusive picture whether Islamic banks truly concerns about Islamic requirement when introducing any type of product that might have any significant effect on its marketability, however the terms used in Islamic banks currently are highly suspicious of being involved in unlawful practices as mentioned in the holy text Al-Quran, this has triggers the increased concerned about the strength of relationship between syari’ah compliance and profitability. The trade-off between profit and syari’ah compliance has remained one of very important issues which they must be addressed to ensure that Islamic banks are not only profit making financial institution but it also very concerns about the roles of Islam and the way that profit is gained to avoid making any profit that against the principle of syari’ah.

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Publication

Effect of technology strategy on organizational performance of manufacturing companies: a note on how to conduct a data screening and preliminary analysis

2021-06 , Suriani Sukri , Rushami Zien Yusoff

The increased awareness of technology strategy in contemporary firms has resulted in the postulation that associated behaviours would enable realistic advantage to be realised as a result of a firm's differentiation from competitors through such actions. Thus, the purpose of this study was to gather data and conduct a preliminary analysis of the influence of technology strategy on the performance of Malaysian manufacturing organizations. A total of 354 respondents were drawn from the Federation of Malaysian Manufacturers' (FMM) Directory. Probability sampling was used in this investigation. As a result, an assessment of missing data, identification of outliers, and finally, skewness and kurtosis were assessed. Additionally, Harman's technique was utilised to investigate solutions containing unrotated factors. Similarly, all exercises were developed using the Statistical Package for Social Science (SPSS) version 22 software, and preliminary analysis indicates that the data satisfy the criteria for multivariate analysis. The findings will serve as a springboard for additional investigation, with the goal of providing insight may be diversified in a fast changing environment

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