Julinawati Suanda
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Julinawati Suanda
Official Name
Suanda, Julinawati
Alternative Name
Suanda, J.
Suanda, Julinawati
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  • Publication
    Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty?
    (Universidade Nove de Julho (Uninove), 2023)
    Muhammad Sufyan Ramish
    ;
    Muhammad Qamar Zia
    ;
    Ummi Naiemah Saraih
    ;
    Junaid Ansari
    ;
    Julinawati Suanda
    Purpose – The aim of this study is to investigate the influence of consumers’ attitude towards advertising on brand attitude, brand loyalty and brand attachment. The study delineates two pathways; the first is an indirect link of attitude towards advertising on brand attachment and brand loyalty through brand attitude, while the second pathway focuses on the moderating role of visual appeal of stock photography on the relationship between attitude towards advertising, brand attitude, brand loyalty and brand attachment. Design/methodology/approach – The data of study were gathered in two-time lags from 431 customers of Islamic banks in Pakistan. The proposed hypotheses were examined using structural equation modeling. Findings – The finding of the study revealed that attitude towards is indirectly related to brand loyalty and brand attachment through brand attitude. The study also found that attitude towards advertising is positively related to brand attitude, brand loyalty and brand attachment and these paths also moderated by visual appeal of stock photography. Practical implications- The paper provides guidelines to the advertiser and management of Islamic banks to decide to attract more customers with low cost by focusing on visual appeal of stock photography.  Originality/value – Previous studies have overlooked the potential influence of attitude towards advertising on brand loyalty and brand attachment through brand attitude. The current study addresses this gap by examining brand attitude as a mediator between these relationships. The study also explored the moderating role of visual appeal in explaining the consumers’ attitude towards advertising and brand.
  • Publication
    Evaluating user acceptance of staff information system using the technology acceptance model: a case study at a higher education learning institution in Malaysia
    (AIP Publishing, 2020)
    N. Haslinda Ngah
    ;
    I. Inani A. Halim
    ;
    W. Roslina W. Othman
    ;
    S. Fahmy
    ;
    Julinawati Suanda
    ;
    Norshahrizan Nordin
    The purpose of this paper is to evaluate user acceptance of a Staff Information System at TATI University College (TATIUC), a Higher Learning Institution in Malaysia, using the Technology Acceptance Model (TAM). The evaluation will be based on the two main variables; perceive usefulness and perceive ease of use. This research adopts the criteria of perceive usefulness and perceive ease of use in collecting data from the respondents. Results indicate there are positive correlations between perceived usefulness, perceived ease-of-use and attitude towards the Staff Information System.
      17  1
  • Publication
    Health-related social media use among youth in Malaysia
    ( 2023-04-24)
    Husna Afifi Mohd Yusoff @ Mat Jusoh
    ;
    Mohammad Rezal Hamzah
    ;
    Abdul Rahman Abdul Manaf
    ;
    Julinawati Suanda
    ;
    Suhana Abdul Mutalib
    ;
    Ayub S.H.
    In the Web 2.0 era, social media are pervasive, rapidly evolving and increasingly influencing people's daily life and their health behaviour. Emerging as a potential source for online health information it significantly contributed to the increase in access and usage of new media, particularly among youth. However, little is known about how they use social media for such purposes. This study is seek to identify the patterns of social media use among youth scouting around (1) the most popular social media, types and form of information sought (2) frequency of social media use and (3) activities on social media in the context of health information search. This descriptive quantitative study consisted of an online questionnaire survey of 509 youth. The population is a group of youths who are pursuing their studies at public universities (age range 18-25) randomly selected through multi stage random sampling. Four selected universities to represent the zones and G Power Analysis Software has been used to identify sample size. Facebook is the main choice for respondents in the search for health information after Youtube and Blog. Twitter was less used by respondents in the context of health information search. In terms of health information sought, the majority of respondents liked to seek information about the cause of the disease, symptoms, complications or effects and nutritional information. Most respondents prefer to seek health information in the form of images and storytelling/personal experiences of suffering from illness. Respondents spent most of their time on Blog and Youtube for reading on health information. Youth are using social media for seeking health information. However, they are more likely to consume information than they are to contribute to the information posted online. The inherent value of "social"in social media is not being captured with online health information use.
      6  43
  • Publication
    Impact of meme advertising on brand equity
    ( 2022-06)
    Muhammad Sufyan Ramish
    ;
    Ummi Naiemah Saraih
    ;
    Julinawati Suanda
    ;
    Junaid Ansari
    This study has inspected the design of the meme advertising on brand equity among the population of Pakistan and dug into how meme advertising can influence the brand among the target population and if they create a negative or positive effect among them in ultimately enhancing the brand equity. The participants who participated in this research by filling out the survey form were 211, in which 118 were females and 93 were males. These respondents were the ones who are active on social media in Pakistan. These respondents were given a google survey form which consisted of a meme of a renowned brand and questions related to that particular meme and brand. The responses collected from the survey were used further in performing a statistical test on it through Smart PLS. The result obtained from Smart PLS showed that attitude towards meme advertisement mediates between visual appeal and attitude towards brand, attitude towards meme advertisement mediates between entertainment and attitude towards brand, attitude towards meme advertisement mediates between creativity of meme advertisement and attitude towards brand and attitude towards brand mediates between attitude towards meme advertisement and brand equity. Results are further discussed to construct the validity of meme advertising. These findings suggest that meme advertising do have an effect on brand equity, SmartPls approach was used in this research study to judge the conceptual model and hypothesis on the basis of different statistical tests. The research was done on the population of active social users of Pakistan that are forty-six million. The survey has a sample size of 385.
      51  1
  • Publication
    Keusahawanan, inovasi dan perniagaan
    ( 2012)
    Shuhairimi Abdullah
    ;
    Ku Halim Ku Ariffin
    ;
    Julinawati Suanda
    ;
    Ahmad Zulhusny Rozali
    ;
    Mohd. Mizan Mohammad Aslam
    ;
    Azizi Halipah
    ;
    Abdul Jalil Ramli
    ;
    Azlini Che Hassan
    Buku ini dapat memberi gambaran kepada pembaca tentang ilmu keusahawanan, kemahiran tentang usahawan berjaya, bagaimana membina rancangan perniagaan di samping ilmu asas tentang kepentingan inovasi dalam disiplin keusahawanan. Usahawan dituntut untuk memimpin dirinya sendiri dan segala usaha yang dilakukan. Menjadi usahawan yang hebat, wajar memiliki perwatakan peribadi yang utuh, berusaha memiliki sumber pengeluaran yang mencukupi serta mampu bersaing dalam persekitaran perniagaan, mengenal pasti peluang-peluang yang ada, di samping berinovasi ke arah memajukan potensi supaya setiap aktiviti yang dilakukan berjaya dikembangkan. Usahawan berjaya juga cemerlang dalam aktiviti keusahawanan yang mementingkan tuntutan keagamaan secara sempurna bersesuaian dengan semangat al-Falah.
      14  1139
  • Publication
    Analysis of factors related to the choice of cesarean section delivery at RSUD Dr. Zainoel Abidin Banda Aceh
    (AIP Publishing, 2020)
    Raudhatun Nuzul
    ;
    Hesti Widari
    ;
    Julinawati Suanda
    In Indonesia, cesarean section is generally performed when there are certain medical indications, as an act of ending a pregnancy with complications. Besides, it also becomes an alternative delivery without medical indication because it is considered easier and more convenient. The rate of cesarean delivery in Indonesia has exceeded the maximum WHO standard limit of 5-15%. The rate of cesarean delivery in Indonesia is 15.3% in the last 5 years. This research is analytic, with a cross-sectional approach, the sampling technique was by accidental sampling with a total of 85 respondents, carried out on May 12-June 20, 2018, at RSUD Dr. Zainoel Abidin Banda Aceh. Data collection was done through distribution of questionnaires, then the chi-square test is performed with a 95% confidence level and a significance limit (a=0.05). Univariate analysis was obtained from 85 respondents, most respondents chose cesarean section delivery with medical indications of 70 respondents (82.4%), multipara parity of 46 respondents (54.1%), experiencing preeclampsia as many as 45 respondents (52.9%), have a history of cesarean section that is 54 respondents (63.5%), experience premature rupture of membranes that are 49 respondents (57.6%) and experience fetal distress that is 52 respondents (51.2%). Bivariate analysis showed parity (p=0.002), preeclampsia (p=0,000), history of cesarean section (p=0.003), premature rupture of membranes (p=0,000) and fetal distress (p=0,000). There is a relationship of parity, preeclampsia, history of cesarean section, premature rupture of membranes, and fetal distress with cesarean section selection with medical indications at RSUD Dr. Zainoel Abidin Banda Aceh. The need for the Hospital, especially obstetricians and gynecologists to consider cesarean section indications more to avoid labor with the cesarean section which is not a medical indication.
      15  2
  • Publication
      13  1
  • Publication
    Semangat kesukarelawan dalam kalangan mahasiswa Melayu di IPTA: satu tinjauan ke arah pembentukan pendidikan kesukarelawan
    (Universiti Malaysia Perlis (UniMAP), 2012-03-29)
    Julinawati Suanda
    ;
    Mohammad Rezal Hamzah
    ;
    Azizan Bahari
    ;
    Ku Amir Ku Daud
    ;
    Siti Rabaah Hamzah
    ;
    Turiman Suandi
    Kesukarelawan merupakan bidang yang semakin mendapat perhatian dalam meningkatkan keupayaan sesebuah komuniti. Ia merupakan aktiviti yang mampu memberi nilai kepada pembangunan insan terutamanya golongan belia. Kajian yang dijalankan ini telah meninjau semangat kesukarelawan dalam kalangan pelajar Melayu di IPTA. Seramai 3816 telah terlibat dalam kajian ini. Secara umumnya semangat kesukarelawan dalam kalangan pelajar adalah sederhana. Manakala antara aktiviti yang menjadi tumpuan dalam aktiviti sukarela ialah seperti aktivii sukan, aktiviti masyrakat dan badan beruniform. Kesukarelawan dalam kalangan pelajar Melayu masih sederhana. Penglibatan dan semangat kesukarelawan perlu ditingkatkan kerana memberi kebaikan dalam golongan belia terutamanya pelajar. Penglibatan kesukarelawan bukan sahaja dapat memberi nilai tambah kepada pelajar malah dapat melahirkan bakal pewaris kepimpinan negara yang berkualiti.
      56  3
  • Publication
    Promosi UniMAP: keberkesanan dan hala tuju
    (Universiti Malaysia Perlis (UniMAP), 2010-11-12)
    Julinawati Suanda
    ;
    Che Mohd Ruzaidi Ghazali
    ;
    Mohd. Mustafa Al Bakri Abdullah
    ;
    Zuber Haji Mohamad
    ;
    Ruzalina Ibnu Ruslan
    ;
    Nor Azmah Abd. Karim
    Kajian ini dibangunkan bertujuan untuk mengkaji keberkesanan semua pelaksanaan aktiviti promosi melalui kaedah-kaedah yang telah ditetapkan. Kajian ini akan menggunakan kaedah kaji selidik yang mana soalan kaji selidik yang terdahulu dibangunkan mengandungi butiran peribadi responden dan 7 soalan utama berkisar mengenai promosi UniMAP. Soalan dibangunkan dengan menggunakan skala 1 (Setuju), 2 (Berkecuali) dan 3 (Tidak Bersetuju) serta soalan pillihan yang diberikan. Soal selidik diedarkan semasa Minggu Suaikenal Sidang Akademik 2010/2011. Kaedah kajian ini dijalankan dengan menggunakan borang soal selidik untuk mengumpul data. Analisis dibuat menggunakan aplikasi Statistical Package For The Social Sciences (SPSS). Promosi yang dipelbagaikan di UniMAP merupakan medium utama untuk menarik bakal pelajar untuk mengenali UniMAP dan seterusnya memilih UniMAP sebagai pilihan 1-8. Kajian ini akan memaparkan keberkesanan segala strategi yang telah dibangunkan untuk menarik perhatian bakal pelajar dan kumpulan sasaran yang telah ditetapkan. Kajian keberkesanan ini penting untuk menilai sejauh mana relevannya penggunaan kaedah yang diaplikasikan sebelum ini. Kajian seterusnya dapat digunakan oleh Jawatankuasa Promosi Universiti untuk menilai sama ada masih relevan atau tidak kaedah promosi yang digunakan sekarang dan seterusnya dapat membawa kepada pembangunan kaedahkaedah terbaru yang dirasakan perlu.
      2  1
  • Publication
    Performance analysis of heterogeneous database management system (DBMS) synchronization using message Digest 5
    (AIP Publishing, 2020)
    Ayu Helinda
    ;
    Zuhar Musliyana
    ;
    Desita Ria Yusian TB
    ;
    Mahendar Dwipayana
    ;
    Julinawati Suanda
    ;
    Atikah Nor Johari
    Currently, the Database Management System (DBMS) keeps growing and is available on various platforms. The use of various types of DBMS in a system can cause problems with limitations in the synchronization process because each DBMS only provides synchronization methods for similar DMBS. Previous research has examined heterogeneous database synchronization algorithms on mobile devices using the Message Digest 5 (MD5) method. The process of synchronization with this method is done by comparing the hash values of each record data in the source table with the data hash values in the destination table. If a different hash value is obtained, the synchronization process is based on the type of transaction that has been determined. Based on the principle of work, this algorithm requires a long synchronization time for large-scale databases because it has to check the hash values of each data record. This study examined the performance analysis of the DBMS synchronization method using MD5. The testing was performed by observing the parameters of execution time of synchronization ptocess for the MySQL DBMS and PostgreSQL types. The results showed that the execution time of the MD5 synchronization process was proportional to the number of data records that need to be synchronized. This is because the hashing process that must be done on every data record and synchronization mechanism requires all data to be sent to check and compare the hash values of each data record in the destination synchronization database even though the data has not changed.
      26  25