Md. Aminul Islam
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Preferred name
Md. Aminul Islam
Official Name
Md. Aminul, Islam
Alternative Name
Islam, Md Aminul
Islam, M. A.
Aminul Islam, Mohd
Main Affiliation
Scopus Author ID
57204942879
Researcher ID
AGK-3778-2022

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Publication

Building brand awareness in the modern marketing environment: a conceptual model

2014-02 , Wasib B Latif , Md. Aminul Islam , Idris Mohd Noor

Building brand awareness in competitive markets can play an active role in the modern marketing environment. It is now widely acknowledged by companies that strong brand awareness will create a competitive advantage in the marketplace that will enhance their overall reputation and credibility. Indeed, recent trend in modern marketing has been changed enormously and study of brand awareness is increasingly becoming popular to keep pace with this change. In this conceptual paper, we have summarized the exiting literatures on currently prevailing concepts and approaches on brands, which will allow us to identify the imperative components of brand awareness and therefore will assist companies to enhance their marketing efficiency. Based on earlier works, here we propose a plausible framework for building brand awareness in sequential order namely, positioning the brand, sponsorship, event marketing, sports marketing, advertising of the brand and integrated marketing communications. In this review, we put forward the notion that brand-building attempt need to be associated with organizational processes that will assist in bring the comprehensive knowledge about brands to the consumers through organizational awareness programs. We suggest that these activities could play an essential role in creating awareness about brands among consumers. As a whole, based on existing literatures, we have tried to provide a comprehensive view on the imperative components of brand awareness for building brand awareness in the modern marketing environment.

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Publication

Employee engagement among assistant registrars in public institutions of Higher Education in Malaysia: A descriptive study

2016-10 , Ruswahida Ibnu Ruslan , Md. Aminul Islam , Idris Mohd Noor , Norsiah Mat

The study attempted to find out the level of employee engagement among assistant registrars of Public Institution of Higher Learning in Malaysia. A survey with a close-ended questionnaire was distributed among assistant registrars of twenty public universities and 400 sets of questionnaire were collected. Results show that assistant registrars of Public Universities are highly engaged in their jobs. Further analysis was conducted on two categories of factors that contribute to employee engagement namely psychological conditions and job resources. Psychological meaningfulness was found to be the most contributing factor of employee engagement. Based on the findings it can be concluded that psychological conditions are more important than job resources with regards to employee engagement.

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