Noriha Basir
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Noriha Basir
Official Name
Noriha, Basir
Alternative Name
Basir, N.
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Scopus Author ID
57204006145
Researcher ID
EOM-4090-2022

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Nilai kesantunan berbahasa dalam komunikasi pengurusan Air Muka: analisis pragmatik berasaskan teori relevans

2017 , Juliana Ahmad , Noriha Basir

Kesantunan berbahasa amat penting khususnya dalam aspek komunikasi. Kertas ini akan membincangkan nilai kesantunan berbahasa dalam komunikasi pengurusan air muka dalam teks genre filem Melayu yang akan dijelaskan dengan lebih berpada melalui ilmu pragmatik berasaskan Teori Relevans (1986). Empat pengurusan air muka, iaitu konsep air muka akan dibincang dan dianalisis, iaitu pertama; baik pulih air muka, kedua; jaga air muka, ketiga; tuntutan air muka dan keempat; beri muka. Konsep air muka yang dikelaskan berdasarkan penerapan Teori Stella Ting-Toomey, iaitu Teori Pengurusan Air Muka (1988) akan dimanfaatkan penghuraiannya dengan lebih jelas dan berpada berdasarkan Teori Relevans oleh Sperber dan Wilson (1986). Teori Relevans menekankan peranan kognitif, iaitu melibatkan konteks, kesan konteks (kognitif) dan usaha memproses.

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The analysis of course and teaching evaluation for language classes during COVID-19 pandemic

2021-06 , Yuziana Yasin , Harshita Aini Haroon , Noriha Basir , Rongdara Rochanahasadin , Mohd Azrizal Mohd Salleh , Nur Farhinaa Othman

The need for educational innovation to train educators to teach online is becoming more critical as online learning in higher education has increasingly grown over the past decade. Some researchers have suggested that teachers need a radical shift in their approach to teaching as they move from traditional to online classrooms. The COVID-19 pandemic has affected students and lecturers in higher education institutions, as well as teaching-learning processes, leading to the inevitable acceptance and implementation of online teaching and learning. Coping with online teaching challenges provides an opportunity for the lecturers to work as a team in empowering each other to deliver lessons online. In this study, four key considerations of online teaching and learning which are learning tools, pedagogy, assistance for learners and administration (CoL, 2020) were used as a guideline in designing the course content for, and delivery of Preparatory English course. This paper will discuss the students’ overall course evaluation and teaching evaluation of two lecturers who taught the course. One hundred sixteen engineering and technology students participated in this study between Week 1 to Week 6 (face to face classes) and Week 7 to Week 14 (online classes). A quantitative method was used to assess the lecturers’ teaching performance, based on students’ course and teaching evaluation. The study revealed the success of the course delivery and teaching evaluation with students’ rating of the two at 93.9% and 94.5% respectively. The study supports Vygotsky’s social constructivism theory which claims that a person has not only a set of abilities but also a set of potential skills that can be realised if given the proper guidance from others. The results of this study help us to understand that a proper key considerations of online learning have played positive impact towards students’ evaluation results.

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Using form focused instruction on teaching formulaic sequences among EFL undergraduates

2021-12 , Noor Farahhein Johari , Masturah Sabri , Noriha Basir , Sri Kandy Putri Abdul Hamid Naru , Jasin Abd Halim

This research looks into the impact of explicit form-based instruction (FFI) on the understanding of English as a foreign language (EFL) student in written tasks. The research also explored the internalisation after treatment of formulaic sequences. Data were compiled from dif erent L1 backgrounds among EFL students. A pre-test, post-test, and delayed post-test were followed in the task design. The formulaic sequences were selected and taught through the intervention sessions. Learning gains have been assessed in three separate periods in the same written test set. The findings showed that students gain significant learning from pre-test to post-test of participants; recognition and internalisation of formulaic sequences also indicated that participants have internalised a large number of formulaic sequences in their long-term memory. Lastly, the findings indicate that focused instructions on formulation sequences lead to an ef icient learning and internalisation of linguistic features.

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Addressing defeat in a political speech: An analysis from discourse and sociocultural perspectives

2021-05-03 , Harshita Aini Haroon , Noor Asliza Abdul Rahim , Noriha Basir , Zaliza Zubir

Concession speeches are usually given immediately after results of an election are released. In these speeches, a losing candidate will concede defeat, before the winner presents his/her acceptance speech. However, defeats are also mentioned in speeches other than concession speeches. These are political speeches which happen some time after the defeat. By nature, political speeches provide insights into how language is utilised by politicians to achieve particular objectives. Many studies have investigated speech acts in political speeches, looking at how the speaker attempts to persuade the audience through particular language use. However, limited attention has been given to how language is used in other post-defeat speeches other than concession speeches. This study investigates a 2018 speech delivered by a politician in his losing party's first ever mass assembly after an election loss. We describe ways in which the defeat is addressed based on discourse and sociocultural practices in Fairclough's three dimensional framework. We show how the use of intertextuality and offensive strategies through word-use lead to the communication of values that aim to create a desired mindset in the audience and to gain their confidence in the politician's leadership.

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Illocutionary acts in zahid hamidi's pau 2017 and 2018 speeches

2020-05-01 , Harshita Aini Haroon , Noor Asliza Abdul Rahim , Noriha Basir , Zaliza Zubir

Studies on political speeches are not new and cover various aspects including that of language use. Political speeches are a medium through which ideas and ideologies are communicated through language use for the sake of the listener’s understanding. The success of delivering a political speech depends on the use of persuasive arguments. This study presents an analysis of the use of speech acts as an effective argumentative strategy. Its two objectives are to compare the use of speech acts in two different situations, and to explain the results obtained from the comparison. The data of the study comprise two keynote addresses by Zahid Hamidi. The first is the keynote at the 2017 UMNO General Assembly before the 14th General Election (PRU14) in 2017, and the second is his keynote address at the 2018 UMNO General Assembly, after the party's defeat in PRU14. The analysis used qualitative method, adopting Bach and Harnish's (1979) theoretical framework. Overall findings show Zahid Hamidi used constatives, directives, commissives and acknowledgements in his speeches. Constatives and directives were specifically utilised to influence and convince the audience of his arguments more in his 2017 speech than in the 2018 one. After PRU14, Zahid used more of commissives and acknowledgments. Commissives stand at 10.3% in the 2018 speech, compared to 4.5% in 2017 and acknowledgements is at 9.3% in 2018 compared to 5.4% in 2017. The change in use of the speech acts across the two years suggests that Zahid has had to adjust his use of words and language to fit in with the 2018 socio-political scenario. The results show that socio-political scenario clearly has an impact on the type of speech acts used in politicians’ speeches. The findings also send a message to politicians that their speeches should contain speech acts appropriate to the current scenario, which can be understood clearly by their supporters.

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Orang Kurang Upaya’ dan ‘Orang Kelainan Upaya’: analisis kesantunan berbahasa dalam penulisan media akhbar

2025-06 , Wan Norhaizar Harun , Noriha Basir , Nurul Syazwani Zulkifli , Faharol Zubir

Pemilihan kata dalam konsep kesantunan berbahasa merupakan aspek yang penting dalam penulisan. Pemilihan kata bukan hanya sekadar menyampaikan idea yang difikirkan, namun pemilihan kata seharusnya sesuai dengan komunikasi interaksi sosial. Kajian ini membincangkan penggunaan kata ‘Orang Kurang Upaya (OKU1)’ dan ‘Orang Kelainan Upaya (OKU2)’ berasaskan data akhbar dalam talian di Malaysia. Aspek yang ditumpukan ialah gelagat kehadiran penggunaan kata OKU1 dan OKU2 dalam data akhbar dalam talian. Permasalahan kajian ini adalah wujudnya penggunaan istilah yang tidak seragam dalam penulisan akhbar bagi OKU yang merujuk “Orang Kurang Upaya” dan “Orang Kelainan Upaya”. Penggunaan kata OKU telah termaktub dan digunakan dalam Akta 685, iaitu Akta Orang Kurang Upaya 2008. Teori Kesantunan oleh Brown & Levinson (1987) dimanfaatkan bagi menghuraikan pemilihan penggunaan kata tersebut. Analisis kajian mendapati bahawa penggunaan kata OKU2 “Orang Kelainan Upaya” adalah lebih santun dan sesuai digunakan dalam penulisan media, komunikasi rasmi dan interaksi sosial. Menurut Teori Brown & Levinson (1987), pemilihan kata “Orang Kelainan Upaya” berupaya memelihara muka positif dan negatif seterusnya dapat mengelakkan rasa rendah diri atau stigma negatif berbanding istilah “Orang Kurang Upaya” yang kurang sesuai kerana menonjolkan kekurangan golongan tersebut.

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Lakuan Ilokusi Ucapan Zahid Hamidi dalam PAU 2017 dan 2018

2020 , Harshita Aini Haroon , Noriha Basir , Noor Asliza Abdul Rahim , Zaliza Zubir

Studies on political speeches are not new and cover various aspects including that of language use. Political speeches are a medium through which ideas and ideologies are communicated through language use for the sake of the listener’s understanding. The success of delivering a political speech depends on the use of persuasive arguments. This study presents an analysis of the use of speech acts as an effective argumentative strategy. Its two objectives are to compare the use of speech acts in two different situations, and to explain the results obtained from the comparison. The data of the study comprise two keynote addresses by Zahid Hamidi. The first is the keynote at the 2017 UMNO General Assembly before the 14th General Election (PRU14) in 2017, and the second is his keynote address at the 2018 UMNO General Assembly, after the party's defeat in PRU14. The analysis used qualitative method, adopting Bach and Harnish's (1979) theoretical framework. Overall findings show Zahid Hamidi used constatives, directives, commissives and acknowledgements in his speeches. Constatives and directives were specifically utilised to influence and convince the audience of his arguments more in his 2017 speech than in the 2018 one. After PRU14, Zahid used more of commissives and acknowledgments. Commissives stand at 10.3% in the 2018 speech, compared to 4.5% in 2017 and acknowledgements is at 9.3% in 2018 compared to 5.4% in 2017. The change in use of the speech acts across the two years suggests that Zahid has had to adjust his use of words and language to fit in with the 2018 socio-political scenario. The results show that socio-political scenario clearly has an impact on the type of speech acts used in politicians’ speeches. The findings also send a message to politicians that their speeches should contain speech acts appropriate to the current scenario, which can be understood clearly by their supporters.

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Research trends on Pekasam as heritage food in Malaysia

2023-04-24 , Ina Suryani Ab Rahim , Noriha Basir , Mohamad Zaki Abdul Halim , Ali M.E.M. , Noor Asliza Abdul Rahim , Mohamad R.B.F.

Understanding heritage food is important and useful for planning of national identity conservation, gastronomy tourism marketing and food safety. However, research on heritage food is not uniform globally; it tends to be concentrated in specific areas or region, and thus would hinder our understanding of heritage food acceptance, marketability and sustainability. This study examined the trends in heritage food research, namely Pekasam over the past decade by analysing publication data from Scopus through Systematic Literature review method. In particular, this study focused on the countries in which the studies were done, the affiliation of the authors, the funding sponsor, the types of publication discipline area of research, and citation details. A total of 148 publications were examined. The results showed that research on heritage food of Pekasam is not only scarce, to such an extent a large number of the research published are in the discipline of agriculture, chemistry and engineering. Despite the small number of research publications on Pekasam, the citations on the existing publications have grown exponentially since 2017 indicating that Pekasam is a potential research topic in the area of heritage food.

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Interdiscursivity in COVID-19 Movement Control Order Speech

2021-11-01 , Harshita Aini Haroon , Zaliza Zubir , Noor Asliza Abdul Rahim , Noriha Basir

Malaysia’s Movement Control Order (MCO) has been enforced twice, on 18 March 2020 and 13 January 2021 since the start of the COVID-19 pandemic, both through speeches delivered on live telecast by its Prime Minister. While the speeches were aimed at informing the people of the order, it is anticipated that they contain interdiscursivity, that is a combination of discourse genres and styles, which carries out multiple functions in delivering messages pertaining to the order, based on political hegemony, ideology and culture. Prior to the announcement, the public is rife with questions and perceptions of what the MCO may involve. The speeches conveyed the Prime Minister’s and the government’s intentions such as delivering information, providing instruction, calming the people, and the like. Content analysis was conducted on two MCO speeches using qualitative approaches. The study is aimed at identifying functions and types of discourse, as well as deciphering techniques used to achieve the functions, using Idris Aman’s (2006) discourse functions analysis framework. The study proposes interdiscursivity elements in the MCO texts, realised through five main functions of informing, providing understanding, presenting/defending opinions, expressing (one’s views) and issuing orders. The study also found the use of three techniques additional to the existing framework, that of empathy, advice and appreciation. The study indicates that interdiscursivity is used in a text that contains a main objective for multiple purposes, which are determined by audience, environmental and situational factors. The presence of interdiscursivity also reflects the speaker’s communication strategy, balancing between exhibiting sensitivity to public concerns and issuing the order.

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Perimeter description of research publications on drones by prolific engineering writers

2023-04-24 , Ina Suryani Ab Rahim , Noriha Basir , Norkhairi A. , Mohamad Zaki Abdul Halim , Faharol Zubir

Teaching technical writing to engineering researchers particularly post graduate students is a demanding and complex task. Often the challenge faced by the language instructor is in having inadequate understanding on students' expected writing output which is engineering research publication. While the language instructors may find the language use aspect manageable, it is the understanding on expected writing output for engineering discipline that is a challenge; therefore, supporting language module developers to understand those expected outputs is essential and needed for the advancement in language teaching. In view on the need for the description of the targeted output which is engineering publication, this study focuses on supporting the understanding of engineering research publication specifically on drones. This study is aimed to describe the perimeter of research publication on drones written by prolific engineering writers. This paper uses bibliometric analysis method which is based on identifying the core research and authors, as well as the works that cited them. This study examines 275 research publications indexed in SCOPUS database and also investigates 1947 research publications that cited the 275 publications as reference source. The findings show that the publications are mostly articles, conference papers and reviews deriving mostly from the US, China and the UK whereas the citing documents are mostly from China, the UK and the US. This paper presents the description on the perimeter for both groups. Such description provides a ready narrative to language instructors as well as ready narratives and guidance on writing/content dimension for young scholars embarking on writing scholarly articles on drone research.

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