Now showing 1 - 7 of 7
  • Publication
    Bahasa Melayu dimertabatkan, Bahasa Inggeris dipertingkatkan: satu kupasan dalam konteks pengajian tinggi
    Bahasa menjadi wadah utama sebagai alat komunikasi dalam menghubungkan sesuatu bangsa dan tamadun. Bahasa juga menunjukkan taraf sesuatu bangsa itu. Bahasa Melayu suatu ketika dahulu menjadi bahasa utama dan menjadi alat penghubung di Nusantara. Justeru itu usaha memartabatkan bahasa Melayu perlu diteruskan dan di modenisasikan. Dalam dunia yang kian mencabar penggunaan bahasa Melayu perlu diperluaskan di peringkat sekolah sehingga Institusi Pengajian Tinggi. Usaha ini bukan hanya diarahkan kepada penggiat bahasa sahaja malah ianya perlu digerakkan secara menyeluruh. Kemajuan sesebuah negara bukanlah bergantung kepada penggunaan bahasa Inggeris sahaja, jika tidak mana mungkin negara-negara seperti Jepun, Perancis, Jerman dan lain-lain lagi boleh menguasai teknologi dunia dengan menggunakan bahasa mereka sendiri. Dalam hal ini tindakan memperkayakan dan memperbanyakkan kosa kata bahasa diperlukan bagi mewujudkan daya saing Bahasa Melayu di peringkat antarabangsa. Justeru strategi menyeluruh dan jitu perlu dilakukan bagi merealisasikan hasrat ini. Dalam usaha memartabatkan bahasa Melayu, bahasa Inggeris tidak kita lupakan kerana ianya kini menjadi bahasa utama di peringkat antarabangsa. Usaha meningkatkan penguasaan bahasa Inggeris turut dilaksanakan secara komprehensif.
  • Publication
    Ciri-ciri usahawan pelajar di Institusi Pengajian Tinggi Awam Malaysia: program kejuruteraan di UniMAP
    (Universiti Malaysia Perlis (UniMAP), 2010-11-12) ;
    Institusi pengajian tinggi di Malaysia merupakan pusat latihan dan bimbingan yang terbaik dalam melahirkan usahawan yang berjaya dan mempunyai tahap ketahanan yang tinggi dalam pasaran. Kebolehan pelajar menjadi usahawan semasa mereka belajar di universiti sangat berkait rapat dengan kemampuan mereka berdikari selepas mereka keluar dari alam universiti. Kertas ini menerangkan beberapa ciri usahawan pelajar yang boleh dijadikan panduan kepada pihak universiti untuk membangunkan dan mengenal pasti pelajar-pelajar yang mempunyai potensi sebagai usahawan dan seterusnya memberikan sokongan dan bantuan yang diperlukan bagi mengembangkan bakat yang mereka miliki. Pengenalan ciriciri usahawan pelajar ini juga akan menjadi panduan kepada pelajar mengembangkan bakat mereka dan kepada pendidik dan pentadbir universiti untuk membangunkan kurikolum dan kemudahan yang sewajarnya.
  • Publication
    Risky riding behaviours among p-hailing riders in Malaysia: Implications for business operations and workforce safety in the Gig economy
    (Universiti Malaysia Perlis (UniMAP), 2025-02) ; ;
    Road accidents involving p-hailing riders have become a pressing issue for both road safety and gig economy operations, as these workers juggle demanding delivery schedules under challenging urban conditions. This study aims to identify which specific unsafe acts, rather than aggregate categories, are most frequently performed by p-hailing riders in Malaysia. Adopting a quantitative, descriptive approach, the research employed stratified sampling across Penang, Kedah, and Perlis, followed by convenience sampling at rider-frequented locations to secure a diverse sample. Data were collected via a self-administered survey using a validated 12-item Risky Riding Behaviour (RRB) scale, measured on a 5-point Likert scale. Analysis revealed key risky behaviours, including accelerating at nearly red traffic lights, riding faster than usual during deliveries, and disregarding traffic signs. Younger riders, those with less experience, and individuals working longer hours or greater distances, as well as those relying on p-hailing as a primary income source, reported notably higher levels of these unsafe practices. Drawing on Moral Disengagement Theory, the findings show how riders rationalise their actions as necessary responses to time pressure, financial imperatives, or job demands. Based on these insights, the study recommends hazard perception training, safety-focused incentive programmes, improved workload management, and time-of-day-specific enforcement. From a theoretical perspective, the item-level analysis refines our understanding of moral disengagement by demonstrating how distinct behaviours are selectively justified. Ultimately, this research offers actionable guidance for enhancing rider safety and ensuring sustainable, efficient operations in the p-hailing sector.
  • Publication
    Consumers’ religio-spiritual insights in Ramadhan advertisements
    ( 2022-06)
    Junaid Ansari
    ;
    ; ;
    Muhammad Sufyan Ramish
    Consumers get irritated and distracted while watching the Ramadan TV commercials due to the non-availability of the consumers’ religio-spiritual insights and this irritation can sometimes create a negative brand image. Marketers have ‘christmasised’ this spiritual month of Ramadan as they are considering Ramadan a seasonal shopping festival like other western festivals. Marketers reserve almost half of their annual budget for advertising during Ramadan but they are not considering the spiritual aura during this spiritual month when the spiritual contemplations of Muslims are higher than any other Islamic month. This study provides a comprehensive framework that will help marketers to incorporate consumers’ religio-spiritual insights in Ramadan TV commercials so that consumers cannot be irritated and distracted. Some of the important constructs explored in this study include spirituality, religiosity, entertainment, information, and credibility of the source. This exploratory research is conducted by following the guidelines of grounded theory. 25 in-depth semi-structured interviews have been conducted from the consumers having religious, non-religious, and sports/yoga orientations to understand the consumers’ spiritual insights and propose a comprehensive framework.
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  • Publication
    Investigating the influence of time pressure on risky riding behaviour among P-hailing riders in Malaysia: the mediating role of moral disengagement
    ( 2024-10)
    Muhammad Safizal Abdullah
    ;
    ;
    This study investigates the impact of time pressure on risky riding behaviour among p-hailing riders in Malaysia, with moral disengagement as a mediating factor. Drawing on Bandura's Moral Disengagement Theory and the Job Demand-Resources (JD-R) Model, the research explores how time pressure influences these behaviours. A survey of 200 respondents, selected through stratified convenience sampling, was conducted across three Northern States in Malaysia, namely Perlis, Kedah, and Penang. Data analysis using Partial Least Squares Structural Equation Modelling (PLS-SEM) reveals that time pressure significantly increases risky riding behaviour, with moral disengagement significantly mediates this relationship. The study finds that younger and less experienced riders are particularly susceptible to time pressure effects. Demographic data indicate that 80% of riders are under 35 years old, with 75% having less than three years of experience. Based on these findings, the research emphasises the need for targeted interventions, including specialised training programmes and improved workload management strategies, to mitigate risks associated with p-hailing. The study contributes to a deeper understanding of the role of a cognitive mechanism factor in influencing risky riding behaviours among p-hailing riders and provides valuable insights for enhancing road safety measures. Future research directions are suggested, including exploration of additional cognitive mechanisms that may impact risky riding behaviours in this context.
      3  108
  • Publication
    Pembangunan Model Personaliti Unggul Pesalah Juvana (MPUPJ)
    Kesalahan jenayah dalam kalangan kanak-kanak adalah masalah sosial yang sangat membimbangkan. Secara umumnya, masalah kanak-kanak berkonflik dengan undang-undang atau terlibat dengan kesalahan jenayah adalah isu sejagat kerana ianya berlaku di semua negara di dunia. Sehubungan dengan itu, objektif utama artikel ini adalah untuk menganalisis definisi jenayah dan jenayah juvana di Malaysia. Pada masa yang sama, artikel ini juga memfokuskan kepada jenayah juvana yang berlaku di negeri Perlis. Di samping itu, artikel ini turut mengenalpasti hukuman yang dikenakan kepada kanak-kanak yang melakukan jenayah. Artikel ini mendapati bahawa terdapat kelompangan berkenaan faktor yang mendorong pesalah untuk berubah dan boleh mengubah pesalah juvana lain menjadi lebih baik. Metodologi yang digunakan dalam kajian ini adalah kajian kuantitatif iaitu penganalisisan data. Selain itu, kertas kerja ini juga membangunkan model personaliti unggul pesalah juvana. Model ini adalah penambahbaikan penambahbaikan kepada modul program pemulihan pesalah juvana sedia ada.
      8  159
  • Publication
    Examining the influence of riding distraction on risky riding behavior among P‐hailing riders in Malaysia: the mediating role of moral disengagement
    Road traffic accidents involving motorcyclists are a significant public health issue in Malaysia, with p‐hailing riders particularly vulnerable. This study investigates the influence of riding distraction on risky riding behavior among p‐hailing riders in Malaysia, focusing on the mediating role of moral disengagement. Drawing on Bandura’s Moral Disengagement Theory and the Job Demand‐Resources (JD‐R) model, this research explores how distractions, such as mobile phone use and navigation adjustments, contribute to moral disengagement and subsequently lead to risky riding behaviors. A sample of 200 p‐hailing riders, representative of the broader rider population, was analyzed using Partial Least Squares Structural Equation Modeling (PLS‐SEM) to test the hypothesized relationships. The findings reveal that riding distraction significantly increases risky riding behavior and that this relationship is partially mediated by moral disengagement. These results underscore the importance of addressing external distractions and cognitive justifications to improve road safety among p‐hailing riders. The study recommends implementing specific interventions such as strict mobile phone usage policies and targeted training programs to reduce risky behaviors. These findings have the potential to inform policy and enhance safety practices for p‐hailing riders, thereby reducing the incidence of road traffic accidents in this high‐risk group.
      4  114